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A male UA92 student recording for their Digital Content Production degree

Digital Content Production
BA (Hons)*

MEDIA

Unleash your creativity and learn the secret to creating amazing digital content – whether it’s for yourself or a global brand! Digital Content Creators are in high demand so get your career started with our BA (Hons) Digital Content Production degree.
*This course is subject to approval.
The Lancaster university logo.

STUDY OPTIONS

OVERVIEW

STUDY LEVELS

BA (Hons)

DURATION

3 Years

START DATE(S)

Sep / Nov / Jan / Feb / Apr / Jun

ENTRY YEAR

2025/26

ENTRY REQUIREMENTS

104*

Male student podcasting for his UA92 digital content production degree
What you will learn

The Digital Content Production degree course is designed to give you the skills and knowledge you need to become a successful multiskilled media professional.

Master the tools that bring stories to life: video editing, graphic design, animation, audio production and even building interactive websites. This course equips you with everything you need to become a storytelling pro, captivating audiences across platforms like YouTube, Instagram, and TikTok. You’ll learn how to hook viewers and craft narratives that truly connect with audiences.

You’ll explore how cutting-edge technologies, like virtual reality and artificial intelligence, are revolutionising the way we create content. Learn about copyright, privacy, and how to produce content ethically. Understand the impact of digital media on society and the environment and discover how to be a force for good in the online space.

This degree gives you plenty of hands-on projects, that will unleash your creativity as you get to grips with these powerful tools. You’ll have the opportunity to get real-world experience through projects with industry partners, from local businesses to media powerhouses. This is your chance to build your network and gain valuable insights into the professional world of digital content creation.

So, if you are looking for a Digital Content Production course in Manchester, our BA (Hons) Digital Content Production degree is the perfect choice for you.

How You Will Study

Course
breakdown

24 weeks of
study per year

 

4 x 6-week blocks per year

1 subject module per block

4 CPD focus days per block

Subject Module
Breakdown

250 hours of
study per module

 

80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)

Assessment
Breakdown

No traditional
end-of-year exams

 

Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Digital Content and Emerging Technologies

This module dives into the tech trends that are changing marketing right now – virtual reality, artificial intelligence and more! We’ll explore how these technologies can give you an edge over the competition, boost your reach and create unforgettable experiences for your audience. Learn the pros and cons of each tech, then develop your own killer content using these powerful tools.

Module 2 - Visual Communication and Design Principles

This module will give you the skills to create impressive visuals that will draw attentionDiscover the principles of great design and learn how to create impactful stories with images. Delve into the concept of branding, teaching you how to create identities that resonate with your audience. You’ll also master the art of creating a great design brief and learn how to effectively manage communications with your clients. 

Module 3 - Communication Techniques and Creating Content

You’ll explore a range of different approaches to media products, produce a magazine, podcast or documentary; working together in a group to present your work.

Module 4 - Media, Technology and Culture

You’ll reflect on your own everyday media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations and consider issues of media production, dissemination and reception.

Module 1 - Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

*This module is taught at UA92 Business School

Module 2 - Media Narratives

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

Module 3 - Politics, Power and Communication

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use new technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

Module 4 - Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

*This module is taught at UA92 Business School

Module 1 - Digital Portfolio

In this module you’ll design and build your own interactive online portfolio! Learn the coding skills needed (HTML, CSS, JavaScript) to create a website that showcases your talent and helps you land your dream job or client. We’ll cover everything from information architecture (how your portfolio is organized) to making it mobile-friendly and accessible to everyone.

Module 2 - Understanding Industry

Explore the inner workings of the content industry and get insider knowledge to help you thrive in the ever-evolving world of digital content. Find out how to navigate your way through the content production world and understand the various career opportunities – whether you want to work in-house, for an agency or as an independent freelancer. By the end of this module, you’ll be equipped to identify potential careers and position yourself as competitive practitioner.

Module 3 - Media Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 4 - Final Project

You’ll complete a project, on a relevant subject area that demonstrates your research, problem-solving and practical skills.

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.

  • Degrees awarded by the prestigious Lancaster University
  • No traditional end of year exams**
  • Study one module at a time
  • Courses co-designed with industry
  • Fixed morning or afternoon timetable***
  • Multiple start dates throughout the year
  • Focus on Character and Personal Development

90%

said they felt supported with their learning.

NSS Results 2023

UA92 scored higher than all Greater Manchester Universities for Teaching, Academic Support, Mental Health Support Services and Assessment and Feedback in the National Student Survey 2023.*

THIS COURSE IS TAUGHT AT...

Old Trafford Campus****

This is where our story began, back in 2019. The UA92 Campus is in the heart of Old Trafford, Manchester. Inside there's a fully equipped Sports Performance Centre, Media Studio and Digital Academy. The tram stop is a 1 minute walk, which gets you into the heart of Manchester city-centre in under 10 minutes.

FIND US

UA92 Old Trafford Campus
Brian Statham Way
Old Trafford
Manchester UK
M16 0PU

Careers in Media

What’s next?

A degree in digital content production will give you plenty of hands-on experience to kickstart a career in videography social media, graphic design, website development and more!

Our high-profile partners, unique connections and excellent facilities are the perfect foundation for students to develop skills and create industry level productions.

With the constant evolution of digital technologies and trends, a career in digital content production offers endless opportunities for innovation, creativity and growth, making it ideal for those passionate about the digital landscape.

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:

Meet the Media Team

James Chambers
Course Leader

Phil Jones
Associate Tutor

Gareth Taylor
Lecturer

Leasha Waddingham
Lecturer

*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?

** There may be exams in some subject areas where external accreditations are available.

*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.

****The course will be delivered primarily at our Old Trafford campus, there may however be a requirement to attend some classes at UA92 Business School.

ENTRY REQUIREMENTS

The standard entry requirements for the BA (Hons) Digital Content Production course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered on an individual basis. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.

LEVEL 2

  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)

LEVEL 3

  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects

NON-TRADITONAL

Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.

INTERNATIONAL

International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
FEES AND FINANCE
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