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Accounting & Business

Digital Marketing BA (Hons)


Are you creative, innovative and data-driven? Are you considering a career as a digital marketing professional? Master the fundamental digital marketing skills and become an expert in planning, executing, and evaluating digital marketing campaigns by pursuing a Digital Marketing degree in Manchester.
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BA (Hons)




3 Years


Sep / Nov / Jan / Feb / Apr / Jun


2024/25 | 2025/26



Course Introduction

What you will learn

The Digital Marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. You will learn about all aspects of digital marketing, from digital campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Our BA (Hons) Digital Marketing degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns. You’ll be able to demonstrate fundamental skills in contemporary digital marketing practices. This course will also give you opportunities to work on real-world projects with some of our industry partners.

So, if you are looking for a Digital Marketing course in Manchester, our BA (Hons) Digital Marketing degree is the perfect choice for you.

How You Will Study


24 weeks of
study per year


4 x 6-week blocks

1 subject module per block

4 CPD focus days per block

Subject Module

250 hours of
study per module


80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)


No traditional
end-of-year exams


Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Principles of Marketing

This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.

Module 2 - Marketing Research

This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.

Module 3 - Marketing Communications

This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.

Module 4 - Writing and Design for Digital

This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.

Module 1 - Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

Module 2 - Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

Module 3 - Consumer and Consumption

This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice.

Module 4 - Digital Campaign Planning

This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results.

Module 1 - Brand and Online Community Management

This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities.

Module 2 - Digital Marketing Ethics

This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society.

Module 3 - Contemporary Developments in Digital Marketing

This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience.

Module 4 - Final Project

You will complete a final project to demonstrate your academic experience, knowledge, and skills. This project is an opportunity to apply what you have learned to a real-world problem or challenge.

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.

  • Degrees awarded by the prestigious Lancaster University
  • No traditional end of year exams**
  • Study one module at a time
  • Courses co-designed with industry
  • Fixed morning or afternoon timetable***
  • Multiple start dates throughout the year
  • Focus on Character and Personal Development


said they felt supported with their learning.

NSS Results 2023

UA92 scored higher than all Greater Manchester Universities for Teaching, Academic Support, Mental Health Support Services and Assessment and Feedback in the National Student Survey 2023.*


UA92 Business School

Our game-changing UA92 Business School in the city-centre of Manchester opened in September 2023. As our central hub for enterprise, it will transform the way we deliver our Business and Accounting courses. The campus is in the heart of Manchester's thriving business district, less than one minute from Salford Central train station, and well connected to the rest of Manchester and beyond.  
UA92 Business School Baskerville House Browncross Street Manchester UK M3 5FS

Careers In Digital Marketing

What’s next?

Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. There are many different career paths available in Digital Marketing. So, you can choose a role that’s a perfect fit for your range of skills and interests. For example, graduates can choose to specialise in a specific area such as content marketing, search engine optimisation, social media, email marketing or paid advertising.

Alternatively, there are general digital marketing roles within organisations, that require a broad range of digital marketing skills to manage a company’s digital marketing strategy. Whichever you choose, a career in digital marketing is both rewarding and challenging. The average starting salary for a digital marketing graduate in the UK is approximately £24,000.

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:

Meet the Team

Firoz Bhaiyat
Head of Business

Emma Gaskill
Course Leader

Jayne Lawton

Lisa Moreton


Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.


*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?

** There may be exams in some subject areas where external accreditations are available.

*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.


The standard entry requirements for the BA (Hons) Digital Marketing course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.


  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)


  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects


Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.

Find out about our free 2-week course that can help you boost your confidence and help prepare you to return to higher education.


International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
Students studying on the Accelerated Accounting and Business Management course.