Popular searches
Popular searches
BUSINESS
The Digital Marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. You will learn about all aspects of digital marketing, from digital campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.
Our BA (Hons) Digital Marketing degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns. You’ll be able to demonstrate fundamental skills in contemporary digital marketing practices. This course will also give you opportunities to work on real-world projects with some of our industry partners.
So, if you are looking for a Digital Marketing course in Manchester, our BA (Hons) Digital Marketing degree is the perfect choice for you.
24 weeks of
study per year
4 x 6-week blocks
1 subject module per block
4 CPD focus days per block
250 hours of
study per module
80 hrs face-to-face (32%)
20 hrs Digital Wednesdays (8%)
150 hrs independent study (60%)
No traditional
end-of-year exams
Year 1 – 100% coursework
Year 2 – 100% coursework
Year 3 – 100% coursework
BA (Hons) Digital Marketing has been successfully mapped to CIM’s Certificate in Professional and Digital Marketing and Diploma in Professional and Digital Marketing, which demonstrates the programme has a high level of suitable marketing and marketing related content that employers and the wider marketing industry seek.
Subject to successfully satisfying CIM’s Accredited Degree mapping panel on 7 September 2024, graduates with at least a 2:2 grade from UA92’s BA (Hons) Digital Marketing will be able to fast track to a Digital and Marketing Certificate and/or Diploma, by taking advantage of module exemptions that are afforded to academic programmes that achieve CIM Accredited Degree status.
This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.
This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.
This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.
This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.
This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.
This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.
This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice.
This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results.
This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities.
This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society.
This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience.
You will complete a final project to demonstrate your academic experience, knowledge, and skills. This project is an opportunity to apply what you have learned to a real-world problem or challenge.
Alongside your subject modules, you will complete the 92 Programme.
Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.
In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.
Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.
Find out more about how we prepare students for future career success.
In a recent study*, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.
Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:
At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing these skills now, will get you set for career success and could land you that dream job in the future.
*CMI Report: Work Ready Graduates
**World Economic Forum: The Future of Jobs Report 2023
You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.
UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.
Our game-changing UA92 Business School in the city-centre of Manchester opened in September 2023. As our central hub for enterprise, it will transform the way we deliver our Business and Accounting courses. The campus is in the heart of Manchester’s thriving business district, less than one minute from Salford Central train station, and well connected to the rest of Manchester and beyond.
UA92 Business School
Baskerville House
Browncross Street
Manchester UK
M3 5FS
Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. There are many different career paths available in Digital Marketing. So, you can choose a role that’s a perfect fit for your range of skills and interests. For example, graduates can choose to specialise in a specific area such as content marketing, search engine optimisation, social media, email marketing or paid advertising.
Alternatively, there are general digital marketing roles within organisations, that require a broad range of digital marketing skills to manage a company’s digital marketing strategy. Whichever you choose, a career in digital marketing is both rewarding and challenging. The average starting salary for a digital marketing graduate in the UK is approximately £24,000.
We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.
Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:
One of the big 4 accounting firms, KPMG provides audit, tax and advisory services to many of the world’s leading businesses.
Supporting UK businesses of every shape and size, delivering fantastic connectivity, affordable prices and brilliant service.
The JD group is a leading global omni-channel retailer of sports fashion and outdoor brands. They support our mentoring and work experience programmes.
A unique integrated digital marketing agency. Specialising in creative, media, PR and social for global brands. McCann provide guest speakers, mentors and networking opportunities across their offices.
Firoz Bhaiyat
Head of Business
Emma Gaskill
Course Leader
Jayne Lawton
Lecturer
Lisa Moreton
Lecturer
Firoz Bhaiyat
Head of Business
Emma Gaskill
Course Leader
Jayne Lawton
Lecturer
Lisa Moreton
Lecturer
Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.
*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?
** There may be exams in some subject areas where external accreditations are available.
*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.
The standard entry requirements for the BA (Hons) Digital Marketing course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.
LEVEL 2
LEVEL 3
NON-TRADITONAL
Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.
Find out about our free 2-week course that can help you boost your confidence and help prepare you to return to higher education.
INTERNATIONAL
International Baccalaureat
Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.
English Language Requirements
In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.
