World of Business 
World of Digital 
World of Media 
World of Sport 
By joining forces to celebrate days like IWD, we can help ‘Break the Bias’.
So, to help contribute, we’ve got some of the incredible women who form part of Team UA92 together to tell us what breaking the bias means to them and their best advice.
UA92 CEO, Sara Prowse
It turns out gender bias is still a problem in the workplace but not at UA92.
My advice is don’t let any situation, place or person define you. Be confident in who you are.
Early on in my career I suffered from “imposter syndrome” in a board room full of men, but I used to say to myself, you managed 4 brothers, this is no different.
They are just men after all. Female leaders are amazing bringing a different thought dimension to the table. They deserve respect and should be treated equally.
Whilst today is all about female empowerment, I say its all about diversity full stop. Age, gender, race, attitude, mindset. It would be a very dull world if we were all the same.”
Student Well-being and Disability Manager, Steph Petrou
Breaking bias is the essence of equality, diversity, and inclusion.
Unconscious bias is something we all have. It’s essential that we’re aware of this, challenge it and continue to be opened to educating ourselves. We must be aware of the part we all have to play in this. Actively taking personal responsibility for reflecting on our own unconscious bias rather than continuing oblivious to it, will ultimately transform our families, workplaces, friendship groups and wider society. This is how we will create a culture of acceptance, inclusivity, and opportunity for all.
Head of Student Recruitment, Isobelle Panton
Every year when IWD comes round I reflect on the biases I’ve experienced most recently. Namely related to an intersection of characteristics such as: being a young woman in leadership, a BAME woman, from a sales/ commercial background which has more masculine associations. I’ve flipped the switch on these things. Firstly, they don’t define me. I’m so much more than that. Secondly, I embrace them as my superpower. My unique lived experiences and lessons learned allow me to challenge, create and champion new ideas.
My advice to anyone facing into gender bias and wanting to break it down is to define your strengths. Write them down. Read them out loud every morning in the morning. Make sure you’re vocal about your achievements with colleagues and within your network. Changing preconceptions and perspectives is hard work but we cannot continue to be held back by prejudice if we want to make a change.
Student Administration Officer, Julie Price
Women’s football is poor. Women’s football is bad. Women’s football is so bad.
These are the top three results when you type “women’s football is” into Google.
This International Women’s Day, I’d ask those who have a poor perception of women’s football to reflect on why they feel this way. I’d also ask them to consider whether the men’s game would be where it is today had it been banned for 50 years and even today continued to be left behind in terms of investment, facilities, and media coverage.
And to the women and girls who have an interest in football but feel there isn’t a place for them, I promise you there is. Whether you want to support a team from the terraces or play the beautiful game yourself, the opportunities to get involved are growing all the time. With the Women’s EURO 2022 tournament kicking off at Old Trafford in July, there really is no better time to make sure that gender discrimination is kicked out of football for good.
To hear more about our inspirational stories this International Women’s Day, you can also check out The Female Lead.
