Name: Dave Lowe (MA, PGCE Post Compulsory Education, BA (Hons)
Role: Lecturer in Sports Management and Business
Specialisms: Sports Marketing, Fan Engagement, Fan Experience, Data Analytics in Sport, Sports Operations Management, Digital Marketing in Sport.
Following a 12-year career in marketing across a number of industries, I moved into the sports industry with an MA in Sports Management working for elite clubs in the Premier League and Super League (Rugby League).
An accomplished keynote speaker at several conferences and recognised industry thought leader, I moved into academia following five years guest lecturing at UCLan, joining UA92 in 2020 after two years with Trafford College.
Research interests include data analytics in sport, fan engagement and fan experience.