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Sports Management
BA (Hons)

BUSINESS

If you have your sights set on a career in sports, then the BA (Hons) Sports Management degree will give you the knowledge and skills to pursue an exciting and rewarding career in the sports industry.
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STUDY OPTIONS

OVERVIEW

STUDY LEVELS

BA (Hons)

UCAS CODE

N291

DURATION

3 Years

START DATE(S)

Sep / Nov / Jan / Feb / Apr / Jun

ENTRY YEAR

2024/25

ENTRY REQUIREMENTS

104*

Course Introduction

What you will learn

Our BA (Hons) Sports Management degree will open a world of opportunity. It’s designed to empower you with the knowledge, skills and experience that is highly sought after by employers.

The 3-year degree course will develop your understanding of the contemporary sports industry from a business perspective – including strategic challenges, internal and external forces, the legal, ethical and regulatory constraints and governmental and institutional structures. You will learn how sports organisations operate and cover key functions including marketing, events management, policy and development, leisure management and strategic leadership.

Our programme is designed to prepare you for employment by bridging the gap between lectures and the real world. Working with our key industry partners, including Manchester United, Salford City FC and Lancashire Cricket, you’ll develop the confidence, skills and experience to pursue a rewarding career in the global sports industry.

So, if you are looking for a Sports Management course in Manchester, our BA (Hons) Sports Management degree is the perfect choice for you.

How You Will Study

Course
breakdown

24 weeks of
study per year

 

4 x 6-week blocks

1 subject module per block

4 CPD focus days per block

Subject Module
Breakdown

250 hours of
study per module

 

80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)

Assessment
Breakdown

No traditional
end-of-year exams*

 

Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Management and Organisations

You’ll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Module 2 - Introduction to Sports Management and Marketing

You’ll examine a range of concepts and theories related to sport and the provision of sport in the UK. You’ll cover a diverse range of topics such as the role of marketing and responsible management in the sports environment.

Module 3 - Introduction to Sports and Exercise Psychology

You’ll explore the basics of psychology including biological bases of behaviour and the individual psychological differences which can be recognised in health and pathology.

Module 4 - Introduction to Sports Events Management

You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.

Module 1 - Sports Operations Management

You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve business performance.

Module 2 - Sport Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the sports industry. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 3 - Sports Business Analytics

An introduction to evidence-based and data-driven decision making and strategy formulation. You’ll examine methods and approaches widely used by sports organisations in collecting, analysing and utilising data on sports customers, participants, fans, spectators and viewers, in order to improve efficiency and financial performance.

Module 4 - Sports Policy and Development

You will gain an understanding of the governmental and institutional structures supporting or influencing the sports industry and the different settings in which managers may operate.

Module 1 - Strategic Leadership

You’ll develop a critical understanding of the evolution of leadership theory, its function in contemporary business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.

Module 2 - Sports Governance

You’ll take a look at the challenges associated with commercial development and establishment of European political and economic institutions, address the global challenges of governance on multi-stakeholder organisational interest in sport, with an emphasis upon the International Sports Governance and legal frameworks.

Module 3 - Contemporary Issues in Sports Management

In this module you’ll develop an awareness of, and be able to respond to, global issues in order to make informed decisions. You’ll also examine issues relating to sports management and considers how this influences the decision-making process.

Module 4 - Final Project

You’ll complete a project, on an area of interest in sports management, that demonstrates your research, problem-solving and use practical skills by performing an evaluation and communicating the results.

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.

  • Degrees awarded by the prestigious Lancaster University
  • No traditional end of year exams**
  • Study one module at a time
  • Courses co-designed with industry
  • Fixed morning or afternoon timetable***
  • Multiple start dates throughout the year
  • Focus on Character and Personal Development

90%

said they felt supported with their learning.

NSS Results 2023

UA92 scored higher than all Greater Manchester Universities for Teaching, Academic Support, Mental Health Support Services and Assessment and Feedback in the National Student Survey 2023.*

THIS COURSE IS TAUGHT AT

UA92 Business School

Our game-changing UA92 Business School in the city-centre of Manchester opened in September 2023. As our central hub for enterprise, it will transform the way we deliver our Business and Accounting courses. The campus is in the heart of Manchester’s thriving business district, less than one minute from Salford Central train station, and well connected to the rest of Manchester and beyond.

 

FIND US

UA92 Business School

Baskerville House

Browncross Street

Manchester UK

M3 5FS

Careers In Sports Management

What’s next for a Sports Management graduate?

After our BA (Hons) Sports Management degree, you’ll be career-ready, equipped with sought-after adaptable skills. You’ll be able to apply for a wide range of jobs at different kinds of organisations, including sports teams, event organisers, athlete management agencies, media outlets, marketing and fan engagement, sports and leisure facilities and governing bodies.

So, whether you’re looking to shape the future of sport as a global industry or make an impact in your local community, a career in sport can be exciting and highly rewarding. According to Glassdoor (November 2023), the average salary for a sports management professional is £53,846 per year, and there’s plenty of other perks!

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:

Meet the Sports Management Team

Firoz Bhaiyat
Head of Business

Spencer Fearn
Course Leader

Jayne Lawton
Lecturer

Josh Longman
Teaching Associate

ASK OUR BUSINESS STUDENTS

Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.

*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?

** There may be exams in some subject areas where external accreditations are available.

*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.

ENTRY REQUIREMENTS

The standard entry requirements for the BA (Hons) Sports Management course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.

LEVEL 2

  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)

LEVEL 3

  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects

NON-TRADITONAL

Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.

INTERNATIONAL

International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
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