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Sports Media and Communications
BA (Hons)


Want to tell the world about sports? Learn to create captivating content, work closely with big brands and kick-start your career with a 3-year sports media and communications degree.
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Apply for this course through Clearing

It’s not too late to start your studies this September. Find out more about applying through Clearing at UA92.
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BA (Hons)




3 Years


Sep / Nov / Jan / Feb / Apr / Jun


2024/25 | 2025/26



Course Introduction

What you will learn

Manchester’s definitely sports obsessed! With so much going on, it’s got to be the most exciting place to study a sports media and communications degree.

Working closely with big-name sports partners, including Manchester United, Lancashire Cricket and the JD Group, we’ve designed a course that gives you the skills the industry needs.

Our 3-year BA (Hons) Sports Media and Communications degree will give you a firm foundation in media production, communication technologies and an understanding of social, cultural and political considerations.

You’ll get to grips with marketing and PR, work on storytelling in the digital world and build practical media skills using cameras, audio equipment and editing software.

If you’re looking for a sports media degree in Manchester, check out our BA (Hons) Sports Media and Communications and unlock your greatness at UA92.

How You Will Study


24 weeks of
study per year


4 x 6-week blocks per year

1 subject module per block

4 CPD focus days per block

Subject Module

250 hours of
study per module


80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)


No traditional
end-of-year exams


Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Media, Technology and Culture

You’ll reflect on your own everyday media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations and consider issues of media production, dissemination and reception.

Module 2 - Communication Techniques and Creating Content

You’ll explore a range of different approaches to media products, produce a magazine, podcast or documentary; working together in a group to present your work.

Module 3 - Media Production

You’ll develop your practical media skills; working individually and collectively using different digital tools (including cameras, audio equipment, editing software), and learn to display your work online in a professional context.

Module 4 - Sports Media and Public Relations

You’ll explore how different sports organisations use media and communications tools to create forms of individual and collective persuasion. You’ll be introduced to the different communication techniques and how they are used professionally and create media artefacts that respond to a specific brief.

Module 1 - Politics, Power and Communication

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use new technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

Module 2 - Media Narratives

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

Module 3 - Audio and Video Production

You’ll further develop your video and audio production skills; working in a small group to create sophisticated media artefacts.

Module 4 - Integrated Sports Marketing Communication

You’ll explore the importance of market research, product design, promotion, corporate identity and customer feedback loops in professional sports and media industries. You’ll develop an understanding of the key role digital media plays and further enhance your creative skills in order to respond to professional situations.

Module 1 - Media Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 2 - Advanced Marketing and Communication Techniques

You’ll further refine your creative skills by responding to a professional marketing brief. You’ll advance your research, communication and presentation techniques by creating a well-designed and appropriate response to the brief.

Module 3 - Sports Media and Communications: Professional Practice

You’ll look at case studies of different media and communication roles; developing a personal career plan and identifying the key skills and experience required. You’ll engage in practical media work, to showcase your skills, and present your work in a professional context.

Module 4 - Final Project

You’ll complete a project, on a relevant subject area that demonstrates your research, problem-solving and practical skills.

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.

  • Degrees awarded by the prestigious Lancaster University
  • No traditional end of year exams**
  • Study one module at a time
  • Courses co-designed with industry
  • Fixed morning or afternoon timetable***
  • Multiple start dates throughout the year
  • Focus on Character and Personal Development


said they felt supported with their learning.

NSS Results 2023

UA92 scored higher than all Greater Manchester Universities for Teaching, Academic Support, Mental Health Support Services and Assessment and Feedback in the National Student Survey 2023.*


Old Trafford Campus

This is where our story began, back in 2019. The UA92 Campus is in the heart of Old Trafford, Manchester. Inside there’s a fully equipped Sports Performance Centre, Media Studio and Digital Academy. The tram stop is a 1 minute walk, which gets you into the heart of Manchester city-centre in under 10 minutes.


UA92 Old Trafford Campus

Brian Statham Way

Old Trafford

Manchester UK

M16 0PU

Careers In Sports Media

What’s next?

A sports media and communications degree will give you a running start in a sports media career, whether you’re keen to go into broadcast, press, marketing, advertising or public relations.

As a graduate, you will be suitable for a diverse range of roles such as advertising executive, content creator, social media manager, PR and influencer executive, communications officer, press officer, publicist or partnerships manager .

Our high-profile partners, unique connections and lively location all come together to create a springboard to success, whatever your goal.

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:

Meet the Media Team

James Chambers
Course Leader

Phil Jones
Associate Tutor

Gareth Taylor

Leasha Waddingham

*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?

** There may be exams in some subject areas where external accreditations are available.

*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.


The standard entry requirements for the BA (Hons) Sports Media and Communications course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered on an individual basis. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.


  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)


  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects


Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.


International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
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