You’ll reflect on your own everyday media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations and consider issues of media production, dissemination and reception.

You’ll explore a range of different approaches to media products, produce a magazine, podcast or documentary; working together in a group to present your work.

You’ll develop your practical media skills; working individually and collectively using different digital tools (including cameras, audio equipment, editing software), and learn to display your work online in a professional context.

You’ll explore how different sports organisations use media and communications tools to create forms of individual and collective persuasion. You’ll be introduced to the different communication techniques and how they are used professionally and create media artefacts that respond to a specific brief.

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use new technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

You’ll further develop your video and audio production skills; working in a small group to create sophisticated media artefacts.

You’ll explore the importance of market research, product design, promotion, corporate identity and customer feedback loops in professional sports and media industries. You’ll develop an understanding of the key role digital media plays and further enhance your creative skills in order to respond to professional situations.

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

You’ll further refine your creative skills by responding to a professional marketing brief. You’ll advance your research, communication and presentation techniques by creating a well-designed and appropriate response to the brief.

You’ll look at case studies of different media and communication roles; developing a personal career plan and identifying the key skills and experience required. You’ll engage in practical media work, to showcase your skills, and present your work in a professional context.

You’ll complete a project, on a relevant subject area that demonstrates your research, problem-solving and practical skills.

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

• Emotional intelligence (EQ)
• Analytical (critical) thinking
• Active learning with a growth mindset
• Interpersonal communication skills
• Leadership skills
• Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.