UA92 are thrilled to announce the renewal of our long-term commercial partnership with our neighbours, Lancashire County Cricket Club, in a five-year deal that will create exciting work and learning opportunities for our students.
From September, UA92’s media students will be taught for select classes inside Lancashire Cricket’s iconic Players and Media Centre at Emirates Old Trafford – a stone’s throw from our Old Trafford Campus. The space will provide Sports Journalism and Sports Media and Communications students with hands-on experience exactly where global sports broadcasters operate – invaluable preparation for the industry.
The space will supplement existing TV, podcast studios and editing suites available to these students on UA92’s campus Lancashire Cricket’s senior leadership and first team will also deliver guest lectures, giving students valuable insights into the operations of a high-performing sports business.
The deal is the next step in a long-standing partnership between UA92 and Lancashire Cricket.
Daniel Gidney, CEO at Lancashire Cricket, said: “We are delighted to continue our relationship with our neighbours at UA92 by announcing a new-look five year partnership.
“We are proud to open the doors of Emirates Old Trafford’s Players and Media Centre to the next generation of UA92 students and believe that the opportunity to learn at an iconic venue such as Emirates Old Trafford will provide a truly unique experience.
“I strongly believe that the long-term visions between the organisations align and the team at Lancashire Cricket are all looking forward to working closely with UA92 over the next five years and beyond.”
Sara Prowse, CEO of UA92, said: “Working with world-class sporting organisations like Lancashire Cricket underlines our commitment to enhancing student employability while helping to build new talent pipelines for the sports and media industries.
“At UA92 we show students that sport is so much more than what happens on the pitch. This partnership will open doors to business roles, media careers and opportunities across the industry.
“It’s important for us to work with organisations that share our values around community and young talent, and with Lancashire Cricket right on our doorstep, there couldn’t be a more perfectly placed partner.”
An entire floor of Lancashire Cricket’s Players and Media Centre will be taken over by UA92 students. The live broadcast operation will be transformed into a state-of-the-art teaching and content production space, ahead of the new academic year in September.
The partnership will see students paired with mentors from Lancashire Cricket’s senior leadership team and given them the opportunity to take part in live project briefs designed to tackle genuine challenges for the club.
The collaboration also guarantees three paid internships each season, including one highly sought-after role working directly with Lancashire Cricket’s first team squad.
In addition to this, those studying media will have the prospect of attending post-match press conferences and creating content for the club’s matchday programme and Spin magazine.
