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Level 6 Apprenticeship Digital Marketing

A Digital Marketing Apprenticeship will develop skills in SEO, PPC, content creation and various platforms used to support careers in the field. Future-proof your career by building on a broad spectrum of skills that are in high-demand across a number of sectors.

Subject to approval

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Business Management student at UA92

Enhance your skills

This level 6 Digital Marketer Apprenticeship prepares learners for digital marketing careers of the future. Blending industry led learning, hands-on experience, and personal development to build a future-ready workforce. Apprentices will have the opportunity to further enhance their skills with optional industry recognised certifications.   

What is a Digital Marketer?

A digital marketer is responsible for using a variety of digital channels, such as the internet and mobile tech, to build brand awareness, engage customers and generate leads.  

Digital marketers will be involved in developing an organisation’s multi-channel communication strategy and may work across several areas, or specialise in a few, depending on company size. 

What skills will the apprenticeship develop?

  • A well-rounded knowledge of SEO and PPC  
  • Understand how to interpret a data set and create thorough and accurate reports from this 
  • Learn how to navigate various digital marketing platforms and understand the different benefits and uses of them 
  • Developing content creation skills in various formats such as copywriting, videos and graphics, to engage different audience types  
  • Learn key skills in campaign management, such as collaboration and communication with multiple areas/individuals to effectively run a campaign from start to finish to ensuring the smoothest outcome 
  • Boosting trend awareness and understanding how to spot emerging trends and identify what is right for specific audience types 

How long will it take?

It will take 36 – 42 months to complete this apprenticeship. 

What what the apprenticeship cover?

The apprenticeship will cover the following modules: 

  • Module 1: Marketing Fundamentals & Digital Environment 
  • Module 2:  AI Tools & Digital Marketing Technologies  
  • Module 3: Content Creation & Digital Communications 
  • Module 4: Professional Practice in Digital Marketing  
  • Module 5: Data-Driven Marketing & Analytics 
  • Module 6: Digital Campaign Planning & Optimisation  
  • Module 7: Customer Experience & Digital Channels  
  • Module 8: Professional Practice in Digital Marketing  
  • Module 9: Strategic Digital Marketing  
  • Module 10: Digital Marketing Specialisations  
  • Module 11: Digital Ethics & Future Trends  
  • Module 12: Work Based Project & Portfolio 

What job role will qualify?

Marketing Assistant, Digital Comms Assistant, Social Media Exec, SEO Specialist, PPC Specialist or Managerial roles.

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