

Enhance your skills
This level 6 Digital Marketer Apprenticeship prepares learners for digital marketing careers of the future. Blending industry led learning, hands-on experience, and personal development to build a future-ready workforce. Apprentices will have the opportunity to further enhance their skills with optional industry recognised certifications.
What is a Digital Marketer?
A digital marketer is responsible for using a variety of digital channels, such as the internet and mobile tech, to build brand awareness, engage customers and generate leads.
Digital marketers will be involved in developing an organisation’s multi-channel communication strategy and may work across several areas, or specialise in a few, depending on company size.
What skills will the apprenticeship develop?
- A well-rounded knowledge of SEO and PPC
- Understand how to interpret a data set and create thorough and accurate reports from this
- Learn how to navigate various digital marketing platforms and understand the different benefits and uses of them
- Developing content creation skills in various formats such as copywriting, videos and graphics, to engage different audience types
- Learn key skills in campaign management, such as collaboration and communication with multiple areas/individuals to effectively run a campaign from start to finish to ensuring the smoothest outcome
- Boosting trend awareness and understanding how to spot emerging trends and identify what is right for specific audience types
How long will it take?
It will take 36 – 42 months to complete this apprenticeship.
What what the apprenticeship cover?
The apprenticeship will cover the following modules:
- Module 1: Marketing Fundamentals & Digital Environment
- Module 2: AI Tools & Digital Marketing Technologies
- Module 3: Content Creation & Digital Communications
- Module 4: Professional Practice in Digital Marketing
- Module 5: Data-Driven Marketing & Analytics
- Module 6: Digital Campaign Planning & Optimisation
- Module 7: Customer Experience & Digital Channels
- Module 8: Professional Practice in Digital Marketing
- Module 9: Strategic Digital Marketing
- Module 10: Digital Marketing Specialisations
- Module 11: Digital Ethics & Future Trends
- Module 12: Work Based Project & Portfolio
What job role will qualify?
Marketing Assistant, Digital Comms Assistant, Social Media Exec, SEO Specialist, PPC Specialist or Managerial roles.