World of Business 
World of Digital 
World of Media 
World of Sport 
I’m a lecturer in Business Management at UA92, teaching at the UA92 Business School.
I have a Doctorate in Business Administration, an MSc in Marketing and an MBA in Business Administration and Management.
In 2019, I was awarded with ‘Best Research Paper in Track’ for my research focusing on the intersection between marketing, technology and consumer experience.
I am especially interested in exploring the impact of digital media on human behaviour.