

Enhance your skills
This level 6 Digital Marketer Apprenticeship prepares learners for digital marketing careers of the future. Blending industry led learning, hands-on experience, and personal development to build a future-ready workforce. Apprentices will have the opportunity to further enhance their skills with optional industry recognised certifications. Successful graduates will achieve a level 6 Digital Marketer apprenticeship qualification and a BSc (Hon) Digital Marketing degree awarded by Lancaster University.
In collaboration with:
What is a Digital Marketer?
A digital marketer is responsible for using a variety of digital channels, such as the internet and mobile tech, to build brand awareness, engage customers and generate leads.
Digital marketers will be involved in developing an organisation’s multi-channel communication strategy and may work across several areas, or specialise in a few, depending on company size.
What skills will the apprenticeship develop?
- A well-rounded knowledge of SEO and PPC
- Understand how to interpret a data set and create thorough and accurate reports from this
- Learn how to navigate various digital marketing platforms and understand the different benefits and uses of them
- Developing content creation skills in various formats such as copywriting, videos and graphics, to engage different audience types
- Learn key skills in campaign management, such as collaboration and communication with multiple areas/individuals to effectively run a campaign from start to finish to ensuring the smoothest outcome
- Boosting trend awareness and understanding how to spot emerging trends and identify what is right for specific audience types
How long will it take?
It will take 36 – 42 months to complete this apprenticeship.
Apprentices will be required to attend sessions one day per week, either on campus or virtually.
What what the apprenticeship cover?
The apprenticeship will cover the following modules:
- Module 1: Marketing Fundamentals & Digital Environment
- Module 2: AI Tools & Digital Marketing Technologies
- Module 3: Content Creation & Digital Communications
- Module 4: Professional Practice in Digital Marketing
- Module 5: Data-Driven Marketing & Analytics
- Module 6: Digital Campaign Planning & Optimisation
- Module 7: Customer Experience & Digital Channels
- Module 8: Professional Practice in Digital Marketing
- Module 9: Strategic Digital Marketing
- Module 10: Digital Marketing Specialisations
- Module 11: Digital Ethics & Future Trends
- Module 12: Work Based Project & Portfolio
What job role will qualify?
Marketing Assistant, Digital Comms Assistant, Social Media Exec, SEO Specialist, PPC Specialist or Managerial roles.