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Digital Marketing students at UA92

Digital Marketing Accelerated
BA (Hons)

BUSINESS

Are you creative, innovative and data-driven? Are you considering a career in digital marketing? Master the fundamentals of digital marketing in just two years with our BA (Hons) Digital Marketing accelerated degree.
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STUDY OPTIONS

OVERVIEW

STUDY LEVELS

BA (Hons) Accelerated

UCAS CODE

P777

DURATION

2 Years

START DATE(S)

Sep / Jan / Apr

ENTRY YEAR

2024/25 | 2025/26

ENTRY REQUIREMENTS

104

Course Introduction

What you will learn

The accelerated digital marketing degree course is designed to give you the skills and knowledge you need to succeed in the digital marketing industry. In just two years, you will learn about all aspects of digital marketing, from campaign planning and content strategy to influencer marketing and online community management. You will also develop your analytical and creative skills and learn how to use data and insight to inform your digital marketing campaigns.

Our 2-year BA (Hons) Digital Marketing accelerated degree has a strong focus on employability. As a graduate, you will be able to plan, execute and evaluate successful digital marketing campaigns, and be confident with contemporary digital marketing practices. Throughout your two years, you’ll have plenty of opportunities to work on real-world projects with some of our high-profile industry partners.

So, if you are looking to fast-track your future Digital Marketing career in Manchester, our 2-year BA (Hons) Digital Marketing accelerated degree is the perfect choice for you.

How You Will Study

Course
breakdown

36 weeks of
study per year

 

6 x 6-week blocks

1 subject module per block

4 CPD focus days per block

Subject Module
Breakdown

250 hours of
study per module

 

80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)

Assessment
Breakdown

No traditional
end-of-year exams

 

Year 1 – 100% coursework

Year 2 – 100% coursework

Your course modules

Module 1 - Principles of Marketing

This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.

Module 2 - Marketing Research

This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.

Module 3 - Marketing Communications

This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.

Module 4 - Writing and Design for Digital

This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.

Module 1 - Digital Marketing Toolbox

This module teaches you how to evaluate and use digital marketing tools to achieve your organization’s goals. You will be introduced to a range of technologies, used by digital marketing professionals, to gain valuable insights into customers, competitors and markets.

Module 2 - Content Strategy

This module teaches you how to create and optimize engaging digital content, including photos and videos. You will learn about the theory and techniques behind digital content creation, measurement, and optimisation.

Module 3 - Consumer and Consumption

This module introduces you to theories around consumer behaviour and the factors that influence consumers’ thoughts, feelings, identity, and actions. You will learn about the links between consumer behaviour research and marketing theory and practice.

Module 4 - Digital Campaign Planning

This module teaches you how to develop and implement effective digital marketing campaigns. You will learn about the different stages of the campaign planning process, from setting goals and objectives to selecting channels and measuring results.

Module 1 - Brand and Online Community Management

This module focuses on how to create and manage brands and online communities and help businesses build a loyal and profitable customer base. You will learn about brand identity and positioning, online community building and engagement, content marketing, social media marketing, and influencer marketing. You will also gain practical experience in managing real-world brands and online communities.

Module 2 - Digital Marketing Ethics

This module teaches you the principles and models of ethical decision-making for digital marketing. You will learn how to make ethical decisions in a variety of business situations, taking into account the impact on individuals, organisations, and society.

Module 3 - Contemporary Developments in Digital Marketing

This module explores new developments and trends in digital marketing. You will learn about the latest tools and technologies, and how to use them effectively to reach and engage your target audience.

Module 4 - Final Project

You will complete a final project to demonstrate your academic experience, knowledge, and skills. This project is an opportunity to apply what you have learned to a real-world problem or challenge.

What is the 92 Programme?

Alongside your subject modules, you will complete the 92 Programme.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.

Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.

Why study at UA92

UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.

  • Degrees awarded by the prestigious Lancaster University
  • No traditional end of year exams**
  • Study one module at a time
  • Courses co-designed with industry
  • Fixed morning or afternoon timetable***
  • Multiple start dates throughout the year
  • Focus on Character and Personal Development

90%

said they felt supported with their learning.

NSS Results 2024

UA92 scored higher than all Greater Manchester Universities for Teaching, Academic Support, Mental Health Support Services and Assessment and Feedback in the National Student Survey 2024.*

THIS COURSE IS TAUGHT AT

UA92 Business School

Our game-changing UA92 Business School in the city-centre of Manchester opened in September 2023. As our central hub for enterprise, it will transform the way we deliver our Business and Accounting courses. The campus is in the heart of Manchester’s thriving business district, less than one minute from Salford Central train station, and well connected to the rest of Manchester and beyond.

FIND US

UA92 Business School

Baskerville House

Browncross Street

Manchester UK

M3 5FS

Careers In Digital Marketing

What’s next?

Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. There are many different career paths available in digital marketing, so you can choose a role that’s a perfect fit for you. You can choose to specialise in marketing, search engine optimisation, social media, email marketing or paid advertising.

Alternatively, there are general digital marketing roles within organisations that require a broad range of digital marketing skills to manage a company’s digital marketing strategy. Whichever you choose, a career in digital marketing is both rewarding and challenging.

91%

of graduates are engaged in employment or further study within 15 months of graduation.*

FIND OUT MORE

UA92 is above the national average for graduate outcomes. The Graduate Outcomes survey is the biggest annual survey that captures the status of recent graduates who completed their studies at a higher education institution in the UK. 

*Graduate Outcomes Survey Results released in 2024. National Average is 89%.

Industry Partnerships

We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:

Meet the Business Team

Meet the Business Team

Ahmed Saleem - Business Academic

Ahmed Saleem

Business Teaching Associate

I’m a Teaching Associate in Accounting at UA92, with a strong foundation in both academia and industry. I hold a BSc in Mathematics with Finance from the University of Manchester and am currently pursuing an MSc in Accounting and Finance at Robert Gordon University (RGU). I have completed AAT Level 3, am nearing the completion of AAT Level 4, and have achieved the Knowledge level of ACCA.

I bring valuable industry experience to my teaching, having worked as a bookkeeper, finance assistant, and legal cashier. These roles have provided me with hands-on experience in managing financial records, supporting accounting operations, and ensuring compliance with legal financial practices.

At UA92, I’m responsible for delivering comprehensive accounting education across various modules. I am also instrumental in encouraging students to pursue professional qualifications such as AAT Level 2, guiding them to successful certifications. My teaching approach emphasizes the application of accounting principles in areas such as corporate governance, CSR, and financial analysis. I remain committed to continuous professional development and actively seek to ensure students are well-prepared for careers in accounting and finance.

Donna Walsh

Business Lecturer

I’m Business lecturer at UA92 with an eclectic career history, showing a a path does not have to be straight. Previously I have worked as a manager in day centers for adults with autism and challenging behaviors, project-managed the construction of a swimming pool, and have ran a successful childcare business before transitioning to teaching. A proud mother of two grown daughters and a dog lover.

Dr Firoz Bhaiyat

Head of Business

I’ve worked in academia for over 10 years following a short time in industry, holding positions at different levels. I started my academic career as a Graduate Tutor and progressed over time, holding numerous positions ranging from Course Leader, then Subject Head to more recently Associate Dean. I have a first degree in Business (a major in Accounting and Marketing) and a Masters degree in Banking and Finance. My passion for education has also led to a Diploma in Events Management, a Post Graduate Certificate in Learning and Teaching in Higher Education and a Certificate in Financial Technology and Innovation. My research interests are within the field of Leadership, Management, Financial Distress and Financial Technology. I’m passionate about bringing real world experiences to students to provide them with an outstanding experience.

Emma Gaskill

Course Leader: Accounting and Finance

I have over 10 years of industry experience in various accounting roles and a BSc Hons in Business Law, Post Grad Cert in Education, and AAT Level 4 qualifications. I have been teaching in Accounting and Finance / Accounting and Business at UA92 for 4 years. My specialism lies in all areas of accounting, particularly taxation. I am a fully licensed accountant with the Association of Accounting Technicians (AAT) and run a successful accounting and finance business.

UA92 Jay Edwards

Jamie Edwards

Lecturer in Digital Marketing

As the Head of the World of Media, I bring a background in Audio and Video production to UA92, as well as over 6 years of experience in creating audio visual content with partners, podcasts and other outlets. Aside from this, I independently create my own podcasts and projects, and i’m passionate about getting our learners to unlock the potential creative avenue that video production provides.

Jayne Lawton

Business Lecturer

I’m an Award Winning Innovator and Inventor recognised for her groundbreaking biodegradable planting products. With over 15 years of lecturing experience also honoured as British Female Innovator of the Year, blending expertise in crop inspection, lecturing, and sustainable business with a passion for Business Management and Sports. I am also passionate about mentoring Women in Business, Global Women Inventors Innovators Network. As an England Masters Athlete, I embody a dynamic spirit, combining innovation with athletic excellence.

Kelly Henley

Course Leader: Business Management

I have over 14 years of teaching experience in Higher Education. Before teaching, I was a HR Manager within the hospitality industry for a few leading brands. In 2009, I decided to take the leap and went back to university to get my teaching qualification at L7 Post compulsory Education. I have a passion for Teaching and Learning and am a big advocate for the students and supports students as a Course Leader for Business Management. My areas of expertise are Cross Cultural Management and Leadership. My current research interests are Strategic Leadership and HRM At UA92, as well as Course Leading. I am also the 92Programme Lead for the World of Business and the Lead for Teaching and Learning.

Lisa Moreton

Lecturer in Business & Management

I have 15 years of experience teaching Business Management across a range of educational institutions. 

I have worked at UA92 since it opened in 2019 but before academia, I was an experienced business professional and spent several years as an owner/director of a small business working with some of the top Manchester sporting clubs on event days.

My passion is Business and Organisation Behaviour and the effects this has on the people that work within them, as such I often lead on the marketing and human resources modules. 

Mousa Alzoubi - Business Academic

Moussa Alzoubi

Business Lecturer

I am a lecturer in Business and Management. I finished PhD in Business management from Sheffield Hallam University 2023. I have worked with different universities around the UK. I am very passionate about innovation and how innovative impact firm performance.

Mudassar Sohail - Business Academic

Mudassar Sohail

Business Lecturer

I am a Lecturer in Business Management and the Module Leader at UA92 Business School. As of 2022, I obtained a Doctorate in Business Administration from University of the West of Scotland, MSc in Marketing from the University of Salford and MBA from University of Chester. Prior to this, I have worked at the University of Salford as a Lecturer and dissertation supervisor. In 2019, i was awarded with ‘Best Research

Teaching Excellence Framework Silver Award

FIND OUT MORE

A TEF Silver award is a recognition that a university or college provides high-quality teaching, learning, and outcomes for its students. It’s given by the Teaching Excellence Framework (TEF), a national scheme that assesses undergraduate courses in the UK. 

ASK OUR BUSINESS STUDENTS

Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.

 

*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?

** There may be exams in some subject areas where external accreditations are available.

*** If you start in February, April or June or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.

ENTRY REQUIREMENTS

The standard entry requirements for the accelerated BA (Hons) Digital Marketing Accelerated degree course is 104 UCAS points. However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.

LEVEL 2

  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)

LEVEL 3

  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects

NON-TRADITONAL

Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.

Find out about our free 2-week course that can help you boost your confidence and help prepare you to return to higher education.

INTERNATIONAL

International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
FEES AND FINANCE
Students studying on the Accelerated Accounting and Business Management course.

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