STUDY OPTIONS

OVERVIEW

STUDY LEVELS

BA (Hons)

UCAS CODE

P925

DURATION

3 Years

START DATE(S)

Sep / Nov / Jan / Feb / Apr

ENTRY YEAR

2026/27 | 2027/28

ENTRY REQUIREMENTS

104

Course Introduction

What you will learn

Manchester’s definitely sports obsessed! With so much going on, it’s got to be the most exciting place to study a Sports Media and Communications degree.

Working closely with big-name sports partners, including Manchester United, and Lancashire Cricket Club, we’ve designed a course that gives you the skills the industry needs.

Our 3-year BA (Hons) Sports Media and Communications degree will give you a firm foundation in media production, communication technologies and an understanding of social, cultural and political considerations.

You’ll get to grips with marketing and PR, work on visual communication and content creation, storytelling in the digital world, and build practical media skills using cameras, audio equipment, and Adobe editing software.

If you’re looking for a sports media degree in Manchester, check out our BA (Hons) Sports Media and Communications and unlock your greatness at UA92.

How You Will Study

Course
breakdown

24 weeks of
study per year

4 x 6-week blocks per year

1 subject module per block

Subject Module
Breakdown

250 hours of
study per module

80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)

Assessment
Breakdown

No traditional
end-of-year exams

Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Media, Technology and Culture

You’ll reflect on your own media usage, explore how rapid changes in information and communication technologies shape other social, economic and cultural transformations, and consider issues of media production, dissemination and reception.

Module 2 - Communication Techniques and Creating Content

You’ll explore a range of visual and audio storytelling techniques to produce content and showcase your work.

Module 3 - Media Production

You’ll develop your practical media skills; working individually and collectively using different digital tools (including cameras, audio equipment, editing software), and learn to display your work online in a professional context.

Module 4 - Sports Media and Public Relations

You’ll explore how different sports organisations use media and communications tools to create forms of individual and collective persuasion. You’ll be introduced to the different communication techniques and how they are used professionally and create media artefacts that respond to a specific brief.

Module 1 - Politics, Power and Communication

You’ll critically interrogate how media communications are bound up with forms of political, economic, social and cultural power. You’ll explore how transnational corporations use emerging technologies to exert influence and understand how political power is reinforced and challenged through different media forms.

Module 2 - Media Narratives

You’ll explore how to communicate stories in an online non-linear environment, examine digital narratives and learn how to create stories using different narrative structures and understand how digital technologies, immersive media and interactivity, have reconfigured media experiences and the news.

Module 3 - Audio and Video Production

You’ll further develop your video and audio production skills; working to create sophisticated media artefacts for commercial clients. Using communication and research skills you will produce commercial content from concept to delivery.

Module 4 - Integrated Sports Marketing Communication

You’ll explore the importance of market research, product design, promotion, corporate identity, and customer feedback loops in professional sports and media industries. You’ll develop an understanding of the key role digital media plays and further enhance your creative skills in order to respond to professional situations.

Module 1 - Media Law and Ethics

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the media industries. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 2 - Advanced Marketing and Communication Techniques

You’ll further refine your creative skills by responding to professional marketing briefs. You’ll advance your research, communication, and presentation techniques by creating well-designed and appropriate responses to the brief.

Module 3 - Sports Media and Communications: Professional Practice

You’ll look at case studies of different media and communication roles; developing a personal career plan and identifying the key skills and experience required. You’ll engage in practical media work, showcase your skills, and present your work in a professional context.

Module 4 - Final Project

You’ll complete a project on a relevant subject area, relating to your desired area of expertise, demonstrating your research, problem-solving, and practical skills.

What is the 92 Programme?

It’s more than a degree, it’s preparation for life.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

Emotional intelligence (EQ)
Analytical (critical) thinking
Active learning with a growth mindset
Interpersonal communication skills
Leadership skills
Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

Assessment takes the form of a Professional Diary, which is a log capturing evidence of your learning, activities and reflections. This can be videos, photos or even audio.

This is supplemented with a reflective account, which links your experiences to your personal growth.

92.2%

Name: Sports Media and Communications BA (Hons)
Availability: InStock

said they felt supported with their learning.

NSS Results 2026

UA92 scored higher than all Greater Manchester universities for Academic Support in the National Student Survey 2026.*

*compares UA92’s results against the 4 Universities in Greater Manchester: Manchester Metropolitan University, University of Salford, The University of Greater Manchester and The University of Manchester.

THIS COURSE IS TAUGHT AT...

UA92 Campus, Old Trafford Manchester

Our Campus in Old Trafford Manchester has teaching facilities across our Main Campus, Old Trafford Stadium (home of Manchester United) and Emirates Old Trafford Cricket Ground (home of Lancashire Cricket).

Depending on your course, you may have classes across all our teaching facilities. All sites are within walking distance of each other and easily accessible by public transport.

Inside our Main Campus there’s a fully equipped Sports Performance Centre, Media Studio and Digital Academy as well as a gym, grab-and-go cafe and social spaces. The tram stop is just a 1 minute walk, which gets you into the heart of Manchester city-centre in under 10 minutes.

Open in maps

Old Trafford Campus and the local community

a red wall showing the text welcome to ua92

View of football pitch at Old Trafford Stadium

Media Facilities

Media Studio

The Media Studio has three remote operated cameras, software controlled lighting, autocue and a broadcast quality gallery, giving you all the tools you need to create industry level productions.

Podcast Booths

The podcast room, sound desk and digital audio workstation (DAW) means you can broadcast to the world with the very best quality output.

Editing Suites

You will have access to the full Adobe Creative Cloud suite, providing you with all the tools to take your ideas from concept to delivery.

Camera Equipment

You will have access to both Fuji and JVC camera systems so you can bring your ideas to life in 4k film broadcast quality imagery.

Careers In Sports Media

What’s next?

A Sports Media and Communications degree will give you a running start in the sports media industry, whether you’re keen to go into broadcast, press, marketing, advertising or public relations.

As a graduate, you will be suitable for a diverse range of roles such as advertising executive, content creator, social media manager, PR and influencer executive, communications officer, press officer, publicist or partnerships manager.

Our high-profile partners, unique connections and lively locations all come together to create a springboard to success, whatever your goal.

91%

of graduates are engaged in employment or further study within 15 months of graduation.*

FIND OUT MORE

UA92 is above the national average for graduate outcomes. The Graduate Outcomes survey is the biggest annual survey that captures the status of recent graduates who completed their studies at a higher education institution in the UK.

*Graduate Outcomes Survey Results released in 2025. National Average is 88%.

INDUSTRY PARTNERS

We have over 100 industry connections who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles.

Find out more

Hear Our
Stories

Before applying I was really unsure, I didn't know if I had enough experience, but I think whatever year you’re in, just go for it. The team at Lancashire Cricket have always helped me, and I've never felt stupid for asking a question.

Olivia Coman

Where are they now?

Archie

BA (Hons) Sports Journalism

Archie studied Sports Journalism at UA92, graduating in 2026 and now working as an IndyCar accredited journalist, and autobiography transcriber.

“While UA92’s motto of being ‘deliberately different’ led to me feeling joining the university could have been a gamble, any sense of risk was quickly eliminated and my three years proved foundational to my aspirations in the journalism field. At UA92, you really feel counted – a valued name rather than a number in a crowd. A close working relationship with lecturers was invaluable in my progress throughout my degree, with the support you receive much greater than at a ‘traditional’ university.

The mixture of theoretical work but lots of practical application of this knowledge was the perfect balance to feed an education as a multi-skilled budding media professional. Beyond assignment work, the opportunities that came from my time at UA92, chiefly a visit as accredited media to the Davis Cup in Manchester (an incredible experience as a lifelong tennis fan and player), were equally important for my development – both professionally and personally.”

How Do You Become a Sports Broadcaster in the UK?

Harry

BA (Hons) Sports Journalism

Harry works as a Social Media Assistant at The Overlap, after graduating from UA92 with a degree in Sports Journalism in 2024.

“I had the most incredible three years at UA92, a personal highlight for me was getting to interview Gary Neville, one of my childhood idols. Since graduating, I’ve come full circle and now work as a Social Media Assistant at The Overlap, working on projects with Gary. This role was a long-term goal of mine and stepping into it felt like a dream come true.”

Jack

BA (Hons) Sports Journalism

Jack graduated from UA92 in 2023, with a degree in Sports Journalism.

“To be quite honest, I was apprehensive about starting university, but I’m so glad I did, because I ended up having the best three years of my life. Since graduating, I’ve gone on to work for Buzz 16, the production company behind The Overlap, progressing through the company in various different production roles. Now, I work as an Assistant Producer at Hungry Bear Media, working on live coverage of the NFL”

Kieran

BA (Hons) Journalism

Kieran currently works as a Business Journalist at SBC, writing about Sports Business and the payments landscape.

“During my time at UA92, I honed my skills in multimedia storytelling, which has been invaluable in my professional journey. The person I was when I graduated was ambitious and eager to make an impact. Now, I’m not only experienced, but also committed to continuous learning and growth, striving to apply the lessons in resilience from UA92 every day.”

Louie

BA (Hons) Sports Journalism

Louie graduated from UA92 in 2025 with a degree in Sports Journalism, before going on to secure a role as a Social Media Manager at Greater Manchester Wellbeing Series, whilst studying for his NCTJ, continuing to build on the foundation UA92 helped him create.

“My journey into higher education wasn’t something I always imagined for myself. After studying at Pendleton College, I went on to study Sports Journalism at UA92, a decision that completely changed my confidence, mindset, and ambitions.

When I first arrived at UA92, I was quiet, shy, and hesitant to put myself forward. Over time, the supportive and personal environment helped me grow, not just academically, but personally. UA92 gave me the space to find my voice, build confidence, and believe in myself. Along the way, I gained hands-on experience, formed lifelong friendships, and created memories I’ll always look back on, both inside and outside the classroom.

I chose UA92 because it felt different to a traditional university. The close support from lecturers, the industry insight from partners, and the emphasis on real-world experience prepared me for life beyond education and gave me the confidence to take the next step.
Looking back, I’m proud of how far I’ve come, from someone who once doubted whether university was for them, to someone ready for the next chapter. My journey is just getting started, and I’m excited to see where it leads next.”

Marley

BA (Hons) Sports Media and Communications

Marley graduated from UA92 in 2025 with a degree in Sports Media and Communications. He now works as a Junior Producer at adi.tv, where he works with Heart of Midlothian (Hearts), producing content for the big screen at their stadium, Tynecastle Park.

“After studying Media at Warrington and Vale Royal College, I went on to study Sports Media & Communications at UA92 and having now graduated, I can now say, it was one of the best decisions I’ve ever made. From growing as a person inside and outside of the classroom, gaining real industry insight, making amazing friends and having so many opportunities and much more.

Some of my favourite memories from my time at UA92 include graduating, of course, but also the hands-on experience I gained at Salford City Football Club as a Camera Operator, and at Trafford FC as a Media and Marketing Officer. Achieving 89% in one of my third-year modules was another standout moment.

Shortly after graduating, I secured my current role as a Junior Producer at adi.tv, where I produce matchday content for one of their clients, Heart of Midlothian (Hearts). This content is shown on the big screens at their home stadium, Tynecastle Park. I’m really enjoying the role and continuing to grow in the media industry.

None of this would have been possible without UA92. What I’ve learned over the past three years has definitely helped prepare for the industry, building my confidence, experience and willingness to aim for what I want.”

Michael

BA (Hons) Media and Communications

Michael studied Media and Communications, graduating from UA92 in 2024. He went on to work as an Internal Communications Executive at TalkTalk, before returning to UA92 last year to work as an Events Assistant.

“After spending three years at UA92 I can genuinely say I’m indebted to the university for everything it did for me. Not only did it give me a fantastic insight into the media industry through the range of hands-on modules and projects – from creating online magazines and interactive documentaries to mock-up adverts and fashion sustainability marketing campaigns, but it also brought me on as a person massively. And to think that now I have the privilege of working for UA92 and the opportunity to give back is something I’m absolutely over the moon about. I can’t thank UA92 enough for everything they have done for me!”

Millie

BA (Hons) Media and Communications

Millie was part of UA92’s first graduating cohort. She studied Media and Communications and is now working as the Brand Lead at UA92.

“I stayed at UA92 as I am passionate about challenging the norm and creating different and impactful brand work that resonates with different audiences. I want students to have the same incredible experience that I had.”

Tengku

BA (Hons) Media & Communications

Asila is now a Social Media Designer in Kuala Lumpur, where she creates social media content for clients in the beauty and lifestyle industry.

“UA92 has shaped me in a way where I have better time management skills and it has help me become more resilient. From my 3 years in UA92, I have not just aced my academics but also developed my soft skills which was one of the key factors that stood me out from the other fresh graduates when I was looking for a job.”