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UNIVERSITY ACADEMY 92

MANCHESTER

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Sports Management
BA (Hons)

SPORT

If you have your sights set on a career in sports, then the BA (Hons) Sports Management degree will give you the knowledge and skills to pursue an exciting and rewarding career in the sports industry.
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Already have your qualifications?

You can start in September, November, January, February or April. Find out how to apply for any of our entry points.
How to Apply

STUDY OPTIONS

OVERVIEW

STUDY LEVELS

BA (Hons)

UCAS CODE

N291

DURATION

3 Years

START DATE(S)

Sep / Nov / Jan / Feb / Apr

ENTRY YEAR

2026/27 | 2027/28

ENTRY REQUIREMENTS

104

Old Trafford Stadium. Part of the UA92 Main Campus.

We are excited to announce the newest addition to our campus – the iconic Old Trafford stadium, home of Manchester United.

The stadium campus will become home turf for our students on Business of Football, Sports Management and Digital Marketing courses as well as providing occasional teaching spaces for other courses including Football Broadcasting and Journalism, bringing you closer to the action at one of the largest football stadiums in the UK.

Find out more
What you will learn

Our BA (Hons) Sports Management degree will open a world of opportunity. It’s designed to empower you with the knowledge, skills and experience that is highly sought after by employers.

The 3-year degree course will develop your understanding of the contemporary sports industry from a business perspective – including strategic challenges, internal and external forces, the legal, ethical and regulatory constraints and governmental and institutional structures. You will learn how sports organisations operate and cover key functions including marketing, events management, policy and development, leisure management and strategic leadership.

Our programme is designed to prepare you for employment by bridging the gap between lectures and the real world. Working with our key industry partners, including Manchester United, Salford City FC and Lancashire Cricket, you’ll develop the confidence, skills and experience to pursue a rewarding career in the global sports industry.

So, if you are looking for a Sports Management course in Manchester, our BA (Hons) Sports Management degree is the perfect choice for you.

How You Will Study

Course
breakdown

24 weeks of
study per year

 

4 x 6-week blocks

1 subject module per block

Subject Module
Breakdown

250 hours of
study per module

 

80 hrs face-to-face (32%)

20 hrs Digital Wednesdays (8%)

150 hrs independent study (60%)

Assessment
Breakdown

No traditional
end-of-year exams*

 

Year 1 – 100% coursework

Year 2 – 100% coursework

Year 3 – 100% coursework

Your course modules

Module 1 - Fan Engagement Marketing and Global Partnerships

This module introduces fundamental concepts of sports marketing and fan engagement, comparing traditional approaches with contemporary digital strategies. Students analyse how digital media enhances global fan activation, global partnerships and connections and how AI-powered tools create new revenue and growth opportunities. The module develops creative communication skills through marketing proposals and analytical techniques to evaluate fan engagement initiatives, preparing students to navigate the evolving digital marketing landscape in sports.

Module 2 - Sporting Organisations and the Digital World

You’ll explore the business environment; understanding the internal and external forces that impact on organisations, the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.

Module 3 - Sports Finance and Globalisation

You’ll cover the basics of business finance and the economics of professional team sports. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional team sports.

Module 4 - Sports Events Management

You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful sports events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.

Module 1 - Operational Excellence in Sport

You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve business performance.

Module 2 - Sport Law, Ethics and Policy

You’ll gain an in-depth knowledge of the legal, ethical and regulatory constraints that exist within the sports industry. Focusing on a UK context, you’ll explore some of the key tensions that determine the media coverage of events and get to grips with relevant laws, regulations and professional codes of conduct.

Module 3 - Sports Business Analytics

An introduction to evidence-based and data-driven decision making and strategy formulation. You’ll examine methods and approaches widely used by sports organisations in collecting, analysing and utilising data on sports customers, participants, fans, spectators and viewers, in order to improve efficiency and financial performance.

Module 4 - Talent ID, Analysis and Athlete Management

You will gain an understanding of the governmental and institutional structures supporting or influencing the sports industry and the different settings in which managers may operate.

Module 1 - Leadership in Sports

You’ll develop a critical understanding of the evolution of leadership theory, its function in contemporary business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.

Module 2 - Sports Governance and Organisational Health

You’ll take a look at the challenges associated with commercial development and establishment of European political and economic institutions, address the global challenges of governance on multi-stakeholder organisational interest in sport, with an emphasis upon the International Sports Governance and legal frameworks.

Module 3 - New Trends in Sports Business Management

You’ll gain an in-depth understanding of new trends in global sports. You’ll explore the key issues, approaches and challenges related to emerging trends within sports business and management.

Module 4 - Project

In this module, you will complete either a live project from one of our partners or a dissertation on an area of interest, that demonstrates your research and problem-solving skills.

What is the 92 Programme?

It’s more than a degree, it’s preparation for life.

Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.

Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.

Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.

Find out more about how we prepare students for future career success.

Why the 92 Programme is part of your course?

In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.

Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:

  • Emotional intelligence (EQ)
  • Analytical (critical) thinking
  • Active learning with a growth mindset
  • Interpersonal communication skills
  • Leadership skills
  • Technology skills

At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing  these skills now, will get you set for career success and could land you that dream job in the future.

*CMI Report: Work Ready Graduates

**World Economic Forum: The Future of Jobs Report 2023

How is the 92 Programme assessed?

Assessment takes the form of a Professional Diary, which is a log capturing evidence of your learning, activities and reflections. This can be videos, photos or even audio.

This is supplemented with a reflective account, which links your experiences to your personal growth.

92.2%

said they felt supported with their learning.

NSS Results 2026

UA92 scored higher than all Greater Manchester universities for Academic Support in the National Student Survey 2026.*

 

*compares UA92’s results against the 4 Universities in Greater Manchester: Manchester Metropolitan University, University of Salford, The University of Greater Manchester and The University of Manchester.

THIS COURSE IS TAUGHT AT

Old Trafford Stadium

With classrooms and learning spaces overlooking the pitch at Old Trafford Stadium, our teaching facilities will bring you closer to the action at one of the largest football stadiums in the UK.

The Old Trafford Stadium is less than 10-minute walk to our Old Trafford Main Campus, where you have access to further learning, social and study spaces.

Careers In Sports Management

What’s next for a Sports Management graduate?

After our BA (Hons) Sports Management degree, you’ll be career-ready, equipped with sought-after adaptable skills. You’ll be able to apply for a wide range of jobs at different kinds of organisations, including sports teams, event organisers, athlete management agencies, media outlets, marketing and fan engagement, sports and leisure facilities and governing bodies.

So, whether you’re looking to shape the future of sport as a global industry or make an impact in your local community, a career in sport can be exciting and highly rewarding. According to Glassdoor (November 2023), the average salary for a sports management professional is £53,846 per year, and there’s plenty of other perks!

91%

of graduates are engaged in employment or further study within 15 months of graduation.*

FIND OUT MORE

UA92 is above the national average for graduate outcomes. The Graduate Outcomes survey is the biggest annual survey that captures the status of recent graduates who completed their studies at a higher education institution in the UK. 

*Graduate Outcomes Survey Results released in 2025. National Average is 88%.

What Does a Sports Scientist Do Day-to-Day?

INDUSTRY PARTNERS

We have over 100 industry connections who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.

Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles.

Find out more

Looking to find out more?

Meet our Course Leader in Sports Business Management, Spencer Fearn, who discusses the similarities and differences between the Business of Football and Sports Management courses. He explains the potential career paths post graduation, whether you dream of a future working in Sports or Football.

Where are they now?

Where are they now?

Arne

BA (Hons) Sports Management

Arne graduated with a degree in Sports Management in 2025. He progressed into a role as an Account Manager for Sandhills East, before landing his current role as an SMB Account Manager at Deliveroo.

“I had so many incredible opportunities whilst studying at UA92, from volunteering with Swinton Lionesses, helping to develop their social media presence, to hosting the UA92 EDIB in Sports Leadership Conference, and being chosen as a Student Ambassador, taking part in open days, panels and events representing UA92’s student body. I started at UA92 when I was 17 due to being an international student, and I chose to do an accelerated degree as I wanted to get into the world of work as quickly as possible, meaning I graduated when I was only 19! I secured a role at Sandhills East before I even graduated.”

Bader

BA (Hons) Sports Management

Bader studied Sports Management, graduating in 2024. He is now Co-Founder and Sporting Director of Phoenix United FC.

“Studying at UA92 was a huge two years for me, as I stopped playing football professionally and I needed to find my way again. The environment at UA92 really helped me do that. Whilst I was studying, I was working on my business, which I run full time now. My tutors were massively supportive and allowed me to do this. The quality of my learning was a real catalyst for progression and now I’m the youngest Sporting Director of a professional football club in the world. Outside of my academic study, I won Sportsperson of the Year, achieving two consecutive promotions for UA92’s football team.”

Holly

BA (Hons) Sports Management

Holly graduated in 2025 with a degree in Sports Management. She now works in Business Development Support at Lancashire Cricket Club.

“UA92 was so much more than just lectures and work, it was a journey of growth, challenges and unforgettable memories with amazing people. Before I joined UA92, I never would have believed I’d go to uni, let alone achieved a first in my degree. Throughout my UA92 journey, I had the opportunity to grow both academically and professionally, from publishing the UA92 Ignition Magazine, to presenting the first Women In Sport conference and gaining practical experience through an internship over the summer at Lancashire Cricket Club. When I completed my studies, I secured a role as at Lancashire Cricket Club as a Junior Conference and Events Coordinator, before being promoted to Business Development Support. A personal highlight was winning Lancashire Cricket Club’s Rising Star of the Year Award at the end of 2025!”

Jed

BA (Hons) Sports Management

Jed studied Sports Management, graduating in 2025 and securing a role as a Ticketing and Membership Executive at Lancashire Cricket Club.

I studied Sports Management at UA92 and graduated in 2025. Following my degree, I secured an internship at Lancashire County Cricket Club, working as a Ticketing and Memberships Executive.

“The role provided valuable real-world experience of working at an elite sports venue, in an area I had explored in my dissertation on digital ticketing.

Following the completion of my internship, I was offered a full-time position as a Ticketing and Memberships Executive at Lancashire County Cricket Club.

I am extremely grateful to UA92 for helping me develop both personally and professionally, while providing me with the opportunity to gain experience in the industry I want to work in. Without UA92, I would not be where I am today, and I am incredibly thankful for the opportunities and support they have given me throughout my journey.”

Joseph

BA (Hons) Sports Management

Joseph studied Sports Management at UA92, graduating in 2024. He now works as a Senior Ticketing Operations Executive for the Bristol Sport Group, covering Bristol City FC, Bristol Bears Rugby and Bristol Flyers.

“I come from a small town in the South West, where opportunities in sport are few & far between. The three years I spent with UA92 were life-changing and equipped me with the skills & experience to hit the ground running.

During my time there, I worked 3 internships, got to the national finals of a business competition and helped shape a professional footballs club policy. If it wasn’t for the tremendous resources, support & opportunities for growth at UA92 I would not be in the position I’m in today.

Still over a year on from my departure, I don’t go a day without thinking about how grateful I am to be on this journey and that UA92 put me on the right track.”

Liam

BA (Hons) Sports Management

Liam studied Sports Management at UA92, graduating in 2025 and winning the Chancellor’s Medal for academic achievement. He is now studying for an MBA in Sports Management at Real Madrid Graduate School.

“My time at UA92 helped me build real confidence in my own ability, particularly in developing my presentation and networking skills. I was proud to be awarded the Chancellor’s Medal for academic achievement, and to have my dissertation published in FC Business Magazine. The support and experiences I gained prepared me for the next step in my journey, and I’m now studying at the Real Madrid Graduate School, where I’m exploring the sports industry from a new perspective and confidently presenting ideas to Real Madrid executives.”

Maya

BA (Hons) Sports Management

Maya works as a Junior Events Manager at Chester Racecourse, after graduating with a degree in Sports Management in 2023.

“My time at UA92 was incredible, I had so many opportunities to grow and develop, I did things I could never have imagined doing and was so proud to be the first female student to graduate from Sports Management at UA92”

michael interviewing a man in costume at an event

Michael

BA (Hons) Sports Management

Michael graduated from UA92 in 2023 with a degree in Sports Management. Now, he works as an Email and Marketing Executive at SportsBreaks.

“Whilst I was at college, I never thought I’d go to university, but I’m so glad I did. At UA92, I made friends for life, connected with some incredible people from my industry and beyond, and was taught by lecturers who believed in me and helped me to achieve my goals. After graduation, I secured a Marketing and Design Internship through UA92 with Lancashire Cricket Club, moving on to become a Marketing Executive at Cruyff, before landing my current position, where I help run successful email campaigns for the business in all areas of sport. I’m so thankful for the time I had at UA92 and the lessons I learnt along the way.”

Finding balance

Rachael

BA (Hons) Sports Management

Rachael graduated from UA92 in 2025 with a degree in Sports Management. She now works at Manchester United as an E-Commerce Customer Service and Trading Executive.

“UA92 made it possible for me to be a parent while completing my degree which was incredibly important to me. The flexible and supportive approach meant I didn’t have to choose between my family and my future. During my time at UA92 I gained valuable hands on experience within the football industry which helped me secure my dream career. One standout moment was working on a live project with Salford City which led to a permanent role with the club alongside my studies in ticketing and retail. Being involved on matchdays gave me real insight into how football clubs operate and how important the fan experience is.

After graduating from UA92 I secured a role at Everton FC as a Premium Relationship Executive where I supported premium clients and assisted with the opening of the new stadium. This led to my current role at Manchester United as an E Commerce Customer Service and Trading Executive. Some of my proudest moments include winning the league with the women’s football team and hosting the Women in Sports Leadership Conference.”

Teaching Excellence Framework Silver Award

FIND OUT MORE

A TEF Silver award is a recognition that a university or college provides high-quality teaching, learning, and outcomes for its students. It’s given by the Teaching Excellence Framework (TEF), a national scheme that assesses undergraduate courses in the UK. 

ASK OUR BUSINESS STUDENTS

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ENTRY REQUIREMENTS

The standard entry requirements for the BA (Hons) Sports Management course is 104 UCAS points. However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our  Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.

LEVEL 2

  • 5 GCSEs at Grade C/4 or above including English Language
  • Accepted Alternatives: Functional Skills Level 2 (English and Maths)

LEVEL 3

  • UCAS Points: 104
  • A Levels: BCC (104 equivalent)
  • BTEC National Extended Diploma: DMM
  • BTEC Diploma: D*D
  • T Levels: M
  • Scottish Advanced Highers: AB
  • IB: 28 points with 14 from Higher Level Subjects

NON-TRADITONAL

Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.

Find out about our free one week course that can help you boost your confidence and prepare you to return to higher education.

INTERNATIONAL

International Baccalaureat 

Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.

English Language Requirements

In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.

  • IELTS: Overall score of 6.5, with no section lower than 5.5
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