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Bringing together the key aspects of digital marketing, our 1-year Cert HE is the perfect first step on your journey towards a dynamic digital marketing career.
If you’re looking for a digital marketing course in Manchester, check out our 1-year Digital Marketing Cert HE and unlock your potential at UA92.
24 weeks of
study
4 x 6-week blocks
1 subject module per block
250 hours of
study per module
80 hrs timetabled teaching (32%)
170h independent study (68%)
No traditional
end-of-year exams
100% coursework
This module introduces you to the core concepts of marketing and how they apply in the real world. You will learn about the marketing mix, market segmentation, targeting, positioning, and brand management. You will also explore the special challenges of marketing services in a digital age.
This module teaches you the essential skills and knowledge needed to conduct marketing research and analyse market problems. You will learn about both quantitative and qualitative research methods, as well as how to run and manage research projects. This will prepare you for a future career in marketing, product, brand, or advertising management.
This module teaches you how to develop and implement effective integrated marketing communications campaigns. You will learn about the different types of marketing communications tools, such as advertising, direct marketing, personal selling, PR, and publicity. You will also gain practical experience in applying these tools to real-world cases and exercises.
This module teaches you how to create effective and engaging content for digital platforms. You will learn about the best practices for writing and designing for websites, e-newsletters, social media, and news articles. You will also gain an understanding of how content is consumed by target audiences and how to write and design for search engines.
It’s more than a degree, it’s preparation for life.
Alongside your course modules, you will engage with the 92 Programme, which is built into every degree and tailored to each subject area.
Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.
Through taught sessions, immersive experiences and coaching, you will build confidence, resilience, wellness, self-reflection and professionalism, skills designed to support your future success.
Find out more about how we prepare students for future career success.
In a recent study*, 78% of employers believe graduates do not drive in the workplace fully equipped with the skills they need to be work-ready.
Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:
At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing these skills now, will get you set for career success and could land you that dream job in the future.
*CMI Report: Work Ready Graduates
**World Economic Forum: The Future of Jobs Report 2023
Assessment takes the form of a Professional Diary, which is a log capturing evidence of your learning, activities and reflections. This can be videos, photos or even audio.
This is supplemented with a reflective account, which links your experiences to your personal growth.
*compares UA92’s results against the 4 Universities in Greater Manchester: Manchester Metropolitan University, University of Salford, The University of Greater Manchester and The University of Manchester.
With classrooms and learning spaces overlooking the pitch at Old Trafford Stadium, our teaching facilities will bring you closer to the action at one of the largest football stadiums in the UK.
The Old Trafford Stadium is less than 10-minute walk to our Old Trafford Main Campus, where you have access to further learning, social and study spaces.
This 1-year course is the perfect stepping stone to a full digital marketing degree. If you pass the Cert HE successfully, you will automatically be eligible to progress to the second year of the 3-year degree programme.
If you choose to leave after the 1-year Cert HE, you’ll walk away with a valuable level 4 qualification which will support your job applications in the sector.
Digital marketing is a rapidly growing field and there’s high demand for skilled digital marketers in the UK and beyond. You might choose to specialise in marketing, search engine optimisation, social media, email marketing or paid advertising.
*Graduate Outcomes Survey Results released in 2025. National Average is 88%.
We have over 100 industry connections who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.
Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles.
Find out more
BSc (Hons) Accounting and Business
Almira studied Accounting and Business at UA92, graduating in 2024 and securing a role as a Future Talent Trainee at Tesla.
“I left Rochdale Sixth Form College in 2022, going straight in an Accelerated Accounting and Business degree at UA92. I chose an Accelerated course so that I could get into the world of work quicker, completing my studies in 2024. I now work as a Future Talent Trainee at Tesla, working across sales, service and delivery.”
BA (Hons) Accounting and Finance
Charlie studied Accounting and Finance at UA92, graduating in 2025. She is now completing a Masters in Corporate Business and Finance Law at Liverpool John Moores University.
“My time at UA92 gave me strong skills in Accounting and Finance, I’m now studying a Masters in Corporate Business and Finance Law, and I genuinely feel that my UA92 experience prepared me well for this next step. Looking back, the challenges I faced such as having to resit a year were just as valuable as the successes in helping me develop and move forward.”
BSc (Hons) Accounting and Business
Emma studied Accounting and Business Management, graduating in 2026 and securing a role as a Tech Analyst at Barclays.
“My experience at UA92 gave me the opportunity to step into a completely new subject, having never studied Business before, and discover where it could take me. Looking back, it was one of the best decisions I could have made.
My time at UA92 gave me so much more than a degree. From becoming the World of Business Representative and Editor of Ignition Magazine, to working on projects such as the Pink Link Ladies campaign with NatWest Accelerator and taking part in the Young Enterprise competition, I was constantly given opportunities to step outside my comfort zone and grow in confidence. Each project helped me develop different skills, from problem-solving and teamwork to presenting ideas and working with businesses. The support from the staff throughout my time at UA92 also made a huge difference and encouraged me to make the most of every opportunity.
UA92’s practical approach prepared me really well for the world of work. Working on different projects, presenting, collaborating with different people and engaging with businesses gave me skills and confidence that I now use in my career as a Technology Analyst at Barclays.
I started UA92 feeling nervous and unsure of what direction I wanted to take, and I left feeling much more confident in myself and my abilities. I’m really grateful for the people, projects and opportunities that helped me grow into the person I am today.”
BA (Hons) Business Management
Huma currently works as a Marketing Executive at Leigh Day, after graduating from UA92 with a degree in Business Studies.
“During my time at UA92, I had so many incredible opportunities. One of the highlights was being able to complete a 5-month internship with our partners Lancashire Cricket Club. When I graduated, I went on to work as a Marketing and Business Development Executive at Gately, one of UA92’s partners. Now I work as a Marketing Executive at Leigh Day. Looking back now, I realise I’ve come such a long way. I have so much more confidence now and I overcame my fear of public speaking. I have clear goals and I know what I want to achieve. I would say to anyone considering coming to UA92, you can do it! Even if you doubt yourself in the beginning, there is so much help and support available. It’s the best place to study in Manchester!”
BA (Hons) Accounting and Finance
Muhammed studied Accounting and Finance at UA92, graduating in 2025. He is now completing a Masters at Lancaster University in Finance, whilst running his own business Ganchi Research, where he shares his thoughts and perspectives on financial markets.
“My experience at UA92 was lifechanging. I studied accounting and finance which I always wanted to do and UA92 truly brought out the best of me. The accelerated course allowed me to fast-track my degree while diving deep into practical learning alongside leading organisations, blending classroom insights with real-world impact.
UA92 is a truly special place for many reasons but what makes it stand out is the incredible community. It’s like a family, always there for you with genuine support through every challenge. The staff, lecturers, and fellow students are so friendly and approachable and helped build my confidence immensely.
My UA92 experience equipped me with lasting skills and connections that drive my career forward every day, leading to me now studying my Masters in Finance at Lancaster University.”
BA (Hons) Business Management
Somerset works as a Paid Social Junior Partner at Open Partners, after graduating from UA92 in 2025 with a first class degree in Business Management.
“UA92 truly helped me grow in confidence and set me up for my career in marketing. I made some of the most amazing friends and took advantage of every opportunity that came my way. I had the privilege of being the first president of Ignition, where I worked on exciting projects for brands like Salford City and helped create the university’s first ever Business magazine.
During my two years of study, the support from my lecturers was incredible. I was honoured to be named Business Student of the Year, which truly felt like a reflection of all the hard work I put in, including achieving a dissertation score of 92 and one of the highest overall grades in my cohort.
In my career I started as a Digital Paid Media Assistant whilst studying, thanks to the incredible coaching support provided by the university. I was quickly promoted to Digital Media Graduate and now find myself as a Junior Partner. I honestly could not be where I am today without the incredible opportunities UA92 provided. It’s such a special place and I’m forever grateful for my time there.”
BSc (Hons) Accounting and Business
Almira studied Accounting and Business at UA92, graduating in 2024 and securing a role as a Future Talent Trainee at Tesla.
“I left Rochdale Sixth Form College in 2022, going straight in an Accelerated Accounting and Business degree at UA92. I chose an Accelerated course so that I could get into the world of work quicker, completing my studies in 2024. I now work as a Future Talent Trainee at Tesla, working across sales, service and delivery.”
BA (Hons) Accounting and Finance
Charlie studied Accounting and Finance at UA92, graduating in 2025. She is now completing a Masters in Corporate Business and Finance Law at Liverpool John Moores University.
“My time at UA92 gave me strong skills in Accounting and Finance, I’m now studying a Masters in Corporate Business and Finance Law, and I genuinely feel that my UA92 experience prepared me well for this next step. Looking back, the challenges I faced such as having to resit a year were just as valuable as the successes in helping me develop and move forward.”
BSc (Hons) Accounting and Business
Emma studied Accounting and Business Management, graduating in 2026 and securing a role as a Tech Analyst at Barclays.
“My experience at UA92 gave me the opportunity to step into a completely new subject, having never studied Business before, and discover where it could take me. Looking back, it was one of the best decisions I could have made.
My time at UA92 gave me so much more than a degree. From becoming the World of Business Representative and Editor of Ignition Magazine, to working on projects such as the Pink Link Ladies campaign with NatWest Accelerator and taking part in the Young Enterprise competition, I was constantly given opportunities to step outside my comfort zone and grow in confidence. Each project helped me develop different skills, from problem-solving and teamwork to presenting ideas and working with businesses. The support from the staff throughout my time at UA92 also made a huge difference and encouraged me to make the most of every opportunity.
UA92’s practical approach prepared me really well for the world of work. Working on different projects, presenting, collaborating with different people and engaging with businesses gave me skills and confidence that I now use in my career as a Technology Analyst at Barclays.
I started UA92 feeling nervous and unsure of what direction I wanted to take, and I left feeling much more confident in myself and my abilities. I’m really grateful for the people, projects and opportunities that helped me grow into the person I am today.”
BA (Hons) Business Management
Huma currently works as a Marketing Executive at Leigh Day, after graduating from UA92 with a degree in Business Studies.
“During my time at UA92, I had so many incredible opportunities. One of the highlights was being able to complete a 5-month internship with our partners Lancashire Cricket Club. When I graduated, I went on to work as a Marketing and Business Development Executive at Gately, one of UA92’s partners. Now I work as a Marketing Executive at Leigh Day. Looking back now, I realise I’ve come such a long way. I have so much more confidence now and I overcame my fear of public speaking. I have clear goals and I know what I want to achieve. I would say to anyone considering coming to UA92, you can do it! Even if you doubt yourself in the beginning, there is so much help and support available. It’s the best place to study in Manchester!”
BA (Hons) Accounting and Finance
Muhammed studied Accounting and Finance at UA92, graduating in 2025. He is now completing a Masters at Lancaster University in Finance, whilst running his own business Ganchi Research, where he shares his thoughts and perspectives on financial markets.
“My experience at UA92 was lifechanging. I studied accounting and finance which I always wanted to do and UA92 truly brought out the best of me. The accelerated course allowed me to fast-track my degree while diving deep into practical learning alongside leading organisations, blending classroom insights with real-world impact.
UA92 is a truly special place for many reasons but what makes it stand out is the incredible community. It’s like a family, always there for you with genuine support through every challenge. The staff, lecturers, and fellow students are so friendly and approachable and helped build my confidence immensely.
My UA92 experience equipped me with lasting skills and connections that drive my career forward every day, leading to me now studying my Masters in Finance at Lancaster University.”
BA (Hons) Business Management
Somerset works as a Paid Social Junior Partner at Open Partners, after graduating from UA92 in 2025 with a first class degree in Business Management.
“UA92 truly helped me grow in confidence and set me up for my career in marketing. I made some of the most amazing friends and took advantage of every opportunity that came my way. I had the privilege of being the first president of Ignition, where I worked on exciting projects for brands like Salford City and helped create the university’s first ever Business magazine.
During my two years of study, the support from my lecturers was incredible. I was honoured to be named Business Student of the Year, which truly felt like a reflection of all the hard work I put in, including achieving a dissertation score of 92 and one of the highest overall grades in my cohort.
In my career I started as a Digital Paid Media Assistant whilst studying, thanks to the incredible coaching support provided by the university. I was quickly promoted to Digital Media Graduate and now find myself as a Junior Partner. I honestly could not be where I am today without the incredible opportunities UA92 provided. It’s such a special place and I’m forever grateful for my time there.”
Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.
The standard entry requirements for the Digital Marketing Cert HE course is 64 UCAS points. However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our Contextual Admissions Policy, your application may still be considered if you have less than 64 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.
LEVEL 2
LEVEL 3
NON-TRADITONAL
Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.
Find out about our free one week course that can help you boost your confidence and help prepare you to return to higher education.
INTERNATIONAL
International Baccalaureat
Pass the IB Diploma with minimum 24 points overall, with 14 points from Higher Level Subjects.
English Language Requirements
In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.
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