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The BSc (Hons) Business of Football degree has been developed through consultation with Manchester United FC, Salford City FC, Altrincham FC, the Manchester FA and the English Football League. This unique collaboration means you will understand the biggest challenges and greatest opportunities football clubs tackle in the evolving world of professional football, as well as the strategies used to transform clubs into multi-billion-pound enterprises.
This course gives you a 360-view of the business side of football, with an in-depth insight into how clubs capitalise on current and emerging revenue streams. Get ready to gain valuable on-pitch and off-pitch experiences, discussing topics such as governance, player care, talent recruitment, sales, marketing, fan engagement, operations and cutting-edge AI applications, with a focus on the rapidly growing women’s game.
Dive into real-world scenarios, including innovative stadium and estate re-development at Real Madrid, Ryan Reynolds’ social media transformation of Wrexham AFC and Salford City FC’s journey from non-league to the football league. Evaluate how clubs such as Man Utd identify talent and support players. Benefit from guest lectures by Gary Neville and the Class of 92, alongside current football executives, and access exclusive internships, live projects, work experience opportunities, mentorship and guest speakers from Salford City FC and other partners.
So, if you are looking for a Football Business course in Manchester, our BSc (Hons) Business of Football degree is the perfect choice for you.
24 weeks of
study per year
4 x 6-week blocks per year
1 subject module per block
4 CPD focus days per block
250 hours of
study per module
80 hrs face-to-face (32%)
20 hrs Digital Wednesdays (8%)
150 hrs independent study (60%)
No traditional
end-of-year exams*
Year 1 – 100% coursework
Year 2 – 100% coursework
Year 3 – 100% coursework
You’ll explore the business environment; understanding the internal and external forces that impact on organisations (including football clubs) the historical and contemporary issues affecting the management of people in organisations and the skills and attributes required to become an effective leader.
You’ll develop an in-depth understanding of what it takes to organise, manage and deliver memorable and successful football events; covering event design, development and practical fundamentals as well as managing the health, safety and security of all stakeholders.
You’ll cover the basics of business finance and the economics of professional football. This module will help you develop the fundamental knowledge and skills you need to become familiar with sports financial management, specifically the financial statements and economic factors within professional football.
Ever wondered how football clubs sell out stadiums, sign up sponsors, and keeps fans glued to their seat? This module dives into the world of football marketing and commercialisation. You’ll learn how clubs build a passionate fanbase, manage relationships with customers and stakeholders, score big sponsorship deals, and build a recognised brand with socially responsible values.
You’ll study the Operations Management frameworks and techniques used to proactively develop strategies in order to design, plan, and control operations and explore ways to improve football business performance.
This module tackles the legal, ethical, and social side of football. You’ll learn about the laws that govern transfers, contracts, and even fan behaviour. We’ll also explore the ethics of doping and how decisions impact the rules of the game. Plus, you’ll dive into the social responsibility of football clubs and their impact on communities. No legal jargon here – just how to be a responsible leader in the world’s most popular sport.
Want to know how clubs find future football superstars? In this module, you’ll learn the secrets of talent identification in both youth development and professional football. You’ll delve into player management and explore how clubs create the perfect environment to develop and nurture future talent. Finally, you’ll get to grips with player and match analysis, discovering ways to collect and interpret data in order to assess player performance.
This module looks at how football policies impact society in the UK and worldwide. Learn about the economic and social impact of the sport, policy implementation, and how football can be a force for good! You’ll explore different ways clubs fund local community initiatives, especially for underrepresented groups. Plus, you’ll gain hands-on experience with a 30-hour placement at a local community-based
You’ll develop a critical understanding of the evolution of leadership theory, its function in contemporary football business environments, the role and responsibilities of a business leader and the organisational principles that contribute to contemporary business leadership issues.
This module will give you the knowledge to understand the challenges and opportunities facing football clubs today. You’ll analyse ownership models, legal structures, and how to balance the interests of fans, investors, and players. Think competition fairness, financial sustainability, and navigating the media. This isn’t just about the game – it’s about the business behind the game.
You’ll gain an in-depth understanding of new trends in the football industry. You’ll explore the key issues, approaches and challenges related to emerging trends within football business and management.
In this module, you’ll get the chance to apply your knowledge of football management to real-world football business cases. You will use the techniques and skills you have learnt over the course to perform an evaluation and communicate results, with a focus on managing performance and organisational development.
Alongside your subject modules, you will complete the 92 Programme.
Engaging with the 92 Programme is a requirement for all students and will count towards your overall grade.
In each block, you will take part in a number of Character and Personal Development focus days. During these focus days, you will complete activities designed to boost your mindset, develop your skillset and get you set for future career success.
Throughout the 92 Programme, you will develop skills in self-reflection and awareness, wellness and resilience and professionalism and employability, as well as upskill in different areas.
Find out more about how we prepare students for future career success.
In a recent study*, 78% of employers believe graduates do not arrive in the workplace fully equipped with the skills they need to be work-ready.
Another study conducted by the World Economic Forum** identified ‘10 Skills You Need for the Future of Work’. These skills include:
At UA92, we prepare you for life after graduation and equip you with the skills employers value most. You may not realise it, but developing these skills now, will get you set for career success and could land you that dream job in the future.
*CMI Report: Work Ready Graduates
**World Economic Forum: The Future of Jobs Report 2023
You will produce a learning journal that will document your experiences. This will be submitted at the end of each academic year (or level of study) to assess whether you have met the required standard to pass the module.
UA92 offer a deliberately different experience to traditional universities; with fixed morning or afternoon timetables and no end of year exams. Our industry-inspired courses, place character and personal development firmly at the core of the learning experience. This is more than a degree. It’s preparation for life.
Our game-changing UA92 Business School in the city-centre of Manchester opened in September 2023. As our central hub for enterprise, it will transform the way we deliver our Business and Accounting courses. The campus is in the heart of Manchester’s thriving business district, less than one minute from Salford Central train station, and well connected to the rest of Manchester and beyond.
UA92 Business School
Baskerville House
Browncross Street
Manchester UK
M3 5FS
A Business of Football degree at UA92 will give you a deep understanding of the sport’s commercial and regulatory landscape, and equip you with sought-after and adaptable skills.
Whether working for a football club, sports agency, or governing body, professionals in this field manage various aspects of the football industry, including team management, marketing, finance, operations, and player negotiations.
This dynamic career path provides opportunities to shape the business side of the game, influence major decisions, and contribute to the growth and success of football at all levels. With the global popularity of football, the demand for skilled business professionals in this industry continues to rise, promising a rewarding and impactful career.
*Graduate Outcomes Survey Results released in 2024. National Average is 89%.
We have over 60 industry partners who support our mission to develop career-ready graduates. These partnerships provide you with access to industry-leading expertise, mentorship opportunities and work-place experiences.
Our industry partners play a vital role in shaping both the curriculum you study and your student experience. From delivering guest lectures and masterclasses to providing internships and graduate roles. Here are just some of our partners:
Manchester United Football Club has been actively connecting students to industry including providing mentors, guest speakers, insight days, internships and live project briefs across sport, digital, media and business courses.
As well as being home to the successful Lancashire Cricket, Thunder Cricket and youth academy teams, the venue hosts international fixtures, conferences and music concerts. They support students with guest speaker sessions, mentoring and work experience programmes.
Led by the Class of 92, Salford City Football Club are a sports partner of UA92 with the coaching, physio and management teams all getting involved in bringing teaching to life in the classroom.
Altrincham Football Club has partnered with UA92 to allow students to gain practical experience in the football industry through internships, projects, and real-world insights directly from the club.
One of the big 4 accounting firms, KPMG provides audit, tax and advisory services to many of the world’s leading businesses. KPMG have supported business students with guest speaker sessions, mentoring, insight days and work experience programmes.
Supporting UK businesses of every shape and size, delivering fantastic connectivity, affordable prices and brilliant service. TalkTalk have supported business students with guest speaker sessions, mentoring, insight days and work experience programmes.
Sedulo is one the fastest growing UK-mid-tier business advisory firms working with SMEs, corporates, not-for-profits and private clients. Sedulo has supported UA92’s guest speaker sessions, work experiences programme and has employed a UA92 graduate.
Gateley is a Legal and Professional services group which recently won The Times Best Law Firms Award. Gateley has sponsored three student bursaries, creating enrichment opportunities including networking, work experiences and providing mentors.
The JD group is a leading global omni-channel retailer of sports fashion and outdoor brands. They support our mentoring and work experience programmes.
Legal and General is one of the UK’s leading financial services groups and global investors. They support our students by providing live projects and mentoring opportunities to connect students to industry.
Meet our Course Leader in Sports Business Management, Spencer Fearn, who discusses the similarities and differences between the Business of Football and Sports Management courses. He explains the potential career paths post graduation, whether you dream of a future working in Sports or Football.
Business Teaching Associate
I’m a Teaching Associate in Accounting at UA92, with a strong foundation in both academia and industry. I hold a BSc in Mathematics with Finance from the University of Manchester and am currently pursuing an MSc in Accounting and Finance at Robert Gordon University (RGU). I have completed AAT Level 3, am nearing the completion of AAT Level 4, and have achieved the Knowledge level of ACCA.
I bring valuable industry experience to my teaching, having worked as a bookkeeper, finance assistant, and legal cashier. These roles have provided me with hands-on experience in managing financial records, supporting accounting operations, and ensuring compliance with legal financial practices.
At UA92, I’m responsible for delivering comprehensive accounting education across various modules. I am also instrumental in encouraging students to pursue professional qualifications such as AAT Level 2, guiding them to successful certifications. My teaching approach emphasizes the application of accounting principles in areas such as corporate governance, CSR, and financial analysis. I remain committed to continuous professional development and actively seek to ensure students are well-prepared for careers in accounting and finance.
Business Lecturer
I’m Business lecturer at UA92 with an eclectic career history, showing a a path does not have to be straight. Previously I have worked as a manager in day centers for adults with autism and challenging behaviors, project-managed the construction of a swimming pool, and have ran a successful childcare business before transitioning to teaching. A proud mother of two grown daughters and a dog lover.
Head of Business
I’ve worked in academia for over 10 years following a short time in industry, holding positions at different levels. I started my academic career as a Graduate Tutor and progressed over time, holding numerous positions ranging from Course Leader, then Subject Head to more recently Associate Dean. I have a first degree in Business (a major in Accounting and Marketing) and a Masters degree in Banking and Finance. My passion for education has also led to a Diploma in Events Management, a Post Graduate Certificate in Learning and Teaching in Higher Education and a Certificate in Financial Technology and Innovation. My research interests are within the field of Leadership, Management, Financial Distress and Financial Technology. I’m passionate about bringing real world experiences to students to provide them with an outstanding experience.
Course Leader: Accounting and Finance
I have over 10 years of industry experience in various accounting roles and a BSc Hons in Business Law, Post Grad Cert in Education, and AAT Level 4 qualifications. I have been teaching in Accounting and Finance / Accounting and Business at UA92 for 4 years. My specialism lies in all areas of accounting, particularly taxation. I am a fully licensed accountant with the Association of Accounting Technicians (AAT) and run a successful accounting and finance business.
Lecturer in Digital Marketing
I have over 14 years of experience in the education sector, starting as a secondary school teacher and transitioning to higher education in 2023. My academic focus is on consumer behaviour, particularly in relation to minority communities in the UK. Since 2016, I have also worked in the industry, running marketing campaigns for non-profit events, hospitality, and global sports initiatives. Outside of academia, I serve as the Head of Marketing and an organiser for Southampton Pride, where I am dedicated to promoting equality, diversity, and inclusion. I am passionate about fostering an inclusive environment in both academic and community settings.
Course Leader: Business Management
I have over 14 years of teaching experience in Higher Education. Before teaching, I was a HR Manager within the hospitality industry for a few leading brands. In 2009, I decided to take the leap and went back to university to get my teaching qualification at L7 Post compulsory Education. I have a passion for Teaching and Learning and am a big advocate for the students and supports students as a Course Leader for Business Management. My areas of expertise are Cross Cultural Management and Leadership. My current research interests are Strategic Leadership and HRM At UA92, as well as Course Leading. I am also the 92Programme Lead for the World of Business and the Lead for Teaching and Learning.
Lecturer in Business & Management
I have 15 years of experience teaching Business Management across a range of educational institutions.
I have worked at UA92 since it opened in 2019 but before academia, I was an experienced business professional and spent several years as an owner/director of a small business working with some of the top Manchester sporting clubs on event days.
My passion is Business and Organisation Behaviour and the effects this has on the people that work within them, as such I often lead on the marketing and human resources modules.
Business Lecturer
I am a lecturer in Business and Management. I finished PhD in Business management from Sheffield Hallam University 2023. I have worked with different universities around the UK. I am very passionate about innovation and how innovative impact firm performance.
Business Lecturer
Sports Management Lecturer
I’m a Manchester Metropolitan University Graduate with over 25 years in the sports and leisure industry, putting great focus on creating inclusive, accessible activities and spaces for all. As a lead for equality, diversity, and inclusion initiatives in Salford. I’ve managed community sports development teams and programmes, including redeveloping school and university sports facilities in Greater Manchester. I’m now a lecturer in Sport Business Management at UA92, passionate about inspiring and educating future sports leaders to champion diversity and community engagement in the industry. In my spare time, I enjoy playing golf and padel tennis.
Business Teaching Associate
I’m a Teaching Associate in Accounting at UA92, with a strong foundation in both academia and industry. I hold a BSc in Mathematics with Finance from the University of Manchester and am currently pursuing an MSc in Accounting and Finance at Robert Gordon University (RGU). I have completed AAT Level 3, am nearing the completion of AAT Level 4, and have achieved the Knowledge level of ACCA.
I bring valuable industry experience to my teaching, having worked as a bookkeeper, finance assistant, and legal cashier. These roles have provided me with hands-on experience in managing financial records, supporting accounting operations, and ensuring compliance with legal financial practices.
At UA92, I’m responsible for delivering comprehensive accounting education across various modules. I am also instrumental in encouraging students to pursue professional qualifications such as AAT Level 2, guiding them to successful certifications. My teaching approach emphasizes the application of accounting principles in areas such as corporate governance, CSR, and financial analysis. I remain committed to continuous professional development and actively seek to ensure students are well-prepared for careers in accounting and finance.
Business Lecturer
I’m Business lecturer at UA92 with an eclectic career history, showing a a path does not have to be straight. Previously I have worked as a manager in day centers for adults with autism and challenging behaviors, project-managed the construction of a swimming pool, and have ran a successful childcare business before transitioning to teaching. A proud mother of two grown daughters and a dog lover.
Head of Business
I’ve worked in academia for over 10 years following a short time in industry, holding positions at different levels. I started my academic career as a Graduate Tutor and progressed over time, holding numerous positions ranging from Course Leader, then Subject Head to more recently Associate Dean. I have a first degree in Business (a major in Accounting and Marketing) and a Masters degree in Banking and Finance. My passion for education has also led to a Diploma in Events Management, a Post Graduate Certificate in Learning and Teaching in Higher Education and a Certificate in Financial Technology and Innovation. My research interests are within the field of Leadership, Management, Financial Distress and Financial Technology. I’m passionate about bringing real world experiences to students to provide them with an outstanding experience.
Course Leader: Accounting and Finance
I have over 10 years of industry experience in various accounting roles and a BSc Hons in Business Law, Post Grad Cert in Education, and AAT Level 4 qualifications. I have been teaching in Accounting and Finance / Accounting and Business at UA92 for 4 years. My specialism lies in all areas of accounting, particularly taxation. I am a fully licensed accountant with the Association of Accounting Technicians (AAT) and run a successful accounting and finance business.
Lecturer in Digital Marketing
I have over 14 years of experience in the education sector, starting as a secondary school teacher and transitioning to higher education in 2023. My academic focus is on consumer behaviour, particularly in relation to minority communities in the UK. Since 2016, I have also worked in the industry, running marketing campaigns for non-profit events, hospitality, and global sports initiatives. Outside of academia, I serve as the Head of Marketing and an organiser for Southampton Pride, where I am dedicated to promoting equality, diversity, and inclusion. I am passionate about fostering an inclusive environment in both academic and community settings.
Course Leader: Business Management
I have over 14 years of teaching experience in Higher Education. Before teaching, I was a HR Manager within the hospitality industry for a few leading brands. In 2009, I decided to take the leap and went back to university to get my teaching qualification at L7 Post compulsory Education. I have a passion for Teaching and Learning and am a big advocate for the students and supports students as a Course Leader for Business Management. My areas of expertise are Cross Cultural Management and Leadership. My current research interests are Strategic Leadership and HRM At UA92, as well as Course Leading. I am also the 92Programme Lead for the World of Business and the Lead for Teaching and Learning.
Lecturer in Business & Management
I have 15 years of experience teaching Business Management across a range of educational institutions.
I have worked at UA92 since it opened in 2019 but before academia, I was an experienced business professional and spent several years as an owner/director of a small business working with some of the top Manchester sporting clubs on event days.
My passion is Business and Organisation Behaviour and the effects this has on the people that work within them, as such I often lead on the marketing and human resources modules.
Business Lecturer
I am a lecturer in Business and Management. I finished PhD in Business management from Sheffield Hallam University 2023. I have worked with different universities around the UK. I am very passionate about innovation and how innovative impact firm performance.
Business Lecturer
Sports Management Lecturer
I’m a Manchester Metropolitan University Graduate with over 25 years in the sports and leisure industry, putting great focus on creating inclusive, accessible activities and spaces for all. As a lead for equality, diversity, and inclusion initiatives in Salford. I’ve managed community sports development teams and programmes, including redeveloping school and university sports facilities in Greater Manchester. I’m now a lecturer in Sport Business Management at UA92, passionate about inspiring and educating future sports leaders to champion diversity and community engagement in the industry. In my spare time, I enjoy playing golf and padel tennis.
Our friendly ambassadors are ready to answer your questions. Click on the ‘Ask me a question’ button to start a conversation.
*The NSS results referred to above compares UA92’s results against the 4 Universities in Greater Manchester (University of Bolton, Manchester Metropolitan University, Salford University and The University of Manchester). Teaching, Assessment and Feedback and Academic support refers to the average score across all questions in these themes. Mental health support services refers to question: How well communicated was information about your university/college’s mental wellbeing support services?
** There may be exams in some subject areas where external accreditations are available.
*** If you start in February or April or as an accelerated student, we can’t guarantee your timetable will be fixed am/pm throughout your studies.
The standard entry requirements for the BSc (Hons) Business of Football course is 104 UCAS points.* However, each application is assessed on an individual basis, taking into consideration a wide range of factors. Depending on your personal circumstances, and in line with our Contextual Admissions Policy, your application may still be considered if you have less than 104 UCAS Points. Alternatively, we have other courses that we can offer. If you would like to know more about applying to UA92 or have any questions about our entry requirements, please contact our Student Futures Team.
LEVEL 2
LEVEL 3
NON-TRADITONAL
Some qualifications do not carry UCAS Tariff points but may still be considered. We take into account a range of qualifications and work/life experience that can demonstrate your ability to succeed on the course. Each application is assessed on an individual basis, taking into consideration a wide range of factors.
INTERNATIONAL
International Baccalaureat
Pass the IB Diploma with minimum 28 points overall, with 14 points from Higher Level Subjects.
English Language Requirements
In addition to meeting the academic criteria, if your first language isn’t English, you may be asked for a recognised English language qualification. This is especially important if you are not a national of a majority English speaking country or you haven’t completed a degree in English. If you are an international student, in order to obtain a student visa, you will be required to demonstrate that you have the correct level of English language competency to study in the UK.
World of Business 
World of Digital 
World of Media 
World of Sport 
