As a former international professional athlete with a strong academic background, I bring extensive experience across the sports business management industry, from high-performance competition to sport business, management and development.

I am passionate about using the power of sport to drive growth, innovation, and opportunity. I strive to create transformative learning experiences that connect theory with real-world practice.

I feel committed to developing confident, motivated, and capable individuals. I aim to support every student in realising their full potential, in their studies, their careers, and their lives beyond the classroom.

As a Business lecturer at UA92 with an eclectic career history, I’m passionate about proving a career-path does not have to be straight.

Previously I have worked as a manager in day centres for adults with autism and challenging behaviours, project-managed the construction of a swimming pool, and have ran a successful childcare business before transitioning to teaching.

Outside of my role, I’m a proud mother of two grown daughters, and a dog lover.

I have over 10 years of industry experience in various accounting roles and a BSc Hons in Business Law, Post Grad Cert in Education, and AAT Level 4 qualifications.

I have been teaching in Accounting and Finance / Accounting and Business at UA92 for 4 years.

My specialism lies in all areas of accounting, particularly taxation. I am a fully licensed accountant with the Association of Accounting Technicians (AAT) and run a successful accounting and finance business.

I’ve built my career at the intersection of creativity, data, and digital technology. Starting in the 90s editing leading tech magazines, I went on to lead digital content strategies for major brands like AOL and MTV and worked with top digital marketing agencies. Later, I founded my own marketing agency, partnering with global brands such as the BBC and Nike to deliver award-winning campaigns.

At UA92, I’m passionate about teaching students how storytelling, strong brand values, and ethical marketing practices combine to create impactful campaigns.

I believe marketing powered by original ideas, actionable insights, and integrity can shape brands that make a genuine difference in the world.

I have over 14 years of teaching experience in Higher Education. Before teaching, I was a HR Manager within the hospitality industry for a few leading brands.

In 2009, I decided to take the leap and went back to university to get my teaching qualification.

I have a passion for teaching and learning and am a big advocate for our UA92 students, supporting students as a Course Leader for Business Management.

My areas of expertise are Cross Cultural Management and Leadership. My current research interests are Strategic Leadership and HRM At UA92.

I have worked in finance for the last 6 years across a wide range of sectors, from travel and financial services, to investment management. I am passionate about bringing my industry experience to the classroom, to better prepare UA92 students for the world of finance.

Outside of work, I am a keen traveller and continue to tick new countries off my bucket list. I also passionately follow Manchester United. During any spare time, I have a keen interest in single player strategy games, which allow me switch off and keep my mind fresh.

I am a lecturer in Business Management.

I completed my PhD in Business Management in 2023 and have since worked with different universities across the UK.

I am very passionate about innovation and how it can impact firm performance.

I’m a lecturer in Business Management at UA92, teaching at the UA92 Business School.

I have a Doctorate in Business Administration, an MSc in Marketing and an MBA in Business Administration and Management.

In 2019, I was awarded with ‘Best Research Paper in Track’ for my research focusing on the intersection between marketing, technology and consumer experience.

I am especially interested in exploring the impact of digital media on human behaviour.

I have over 25 years in the sports and leisure industry, putting great focus on creating inclusive, accessible activities and spaces for all.  

As a lead for equality, diversity, and inclusion initiatives in Salford, I’ve managed community sports development teams and programmes, including redeveloping school and university sports facilities in Greater Manchester.

I’m now a lecturer in Sport Business Management at UA92, passionate about inspiring and educating future sports leaders to champion diversity and community engagement in the industry.

In my spare time, I enjoy playing golf and padel tennis.

I have worked in the education sector for 30 years, leading companies in FE before making the change to work in HE a number of years ago.

I have a varied career, from owning professional football clubs, to a manager / promoter in professional boxing and a director of a rugby union team.

I also worked in the music industry for several years promoting house music events in England, Ibiza and Marbella!

As well as working for UA92, I am a coach educator for the English F.A and own a private football academy where I coach boys and girls from the age of 7.

Education-wise, I have 2 master’s degrees, 2 Johan Cruyff master’s in Coaching and Sports Management, Level 7s in Management and Strategic Management and am a WABC accredited executive coach.

My biggest passion is football, and I am a long-suffering Sheffield Wednesday fan.