Make the Game: How Wes is inspiring the next generation of sports coaches

Wes is a Teaching Associate in our World of Sport. Having studied Physical Education and Sports Coaching himself, he went on to forge a career in football coaching, working with young people at clubs and in educational settings, before transitioning to lecturing, inspiring the next generation to Make the Game.

How did you get into the industry?

I’ve always been fascinated by sport, whether that be playing or watching, and knew I wanted a career in sport. I followed the traditional route of completing an undergrad in Sports Coaching and then completing a PGDE (Post Graduate Diploma in Education) to become qualified to teach. I spent some time working abroad in a secondary school setting that gave me clarity on where I eventually wanted to end up, higher education. When I returned from working abroad, I began teaching in college settings whilst undertaking my MSc in Sports Coaching.

What have been your key moments or turning points?

A key shift for me was speaking to some of my university lecturers about their job roles and really resonating with what they were saying. Up until that point I wanted to work in a professional football setting as a coach full time, but that made me realise that education was the place for me.

Who were your early influences?

I’ve had so many positive influences on my journey to where I am today! Whether that be family, friends, university lecturers or work colleagues. I was fortunate to learn from coaches, lecturers and practitioners who challenged me to think critically and continually develop. One of the biggest lessons I learned early on was that building relationships is just as important as technical knowledge.

Where are you now?

My current role is a Teaching Associate in the World of Sport. I’m responsible for the delivery of further education with some of our partner organisations and higher education delivery here at UA92. Outside of my teaching role, I continue to work externally in strength and conditioning, supporting athletes to improve performance and reduce injury risk.

How are you making the game?

Behind every athlete is a team of practitioners, coaches, analysts, sport scientists and educators. My role is helping develop the knowledge of our students so that one day they may be part of these teams.

How you support or teach the next generation?

I’ve benefited from people investing their time and knowledge into my development, so I see it as a responsibility to do the same for the next generation. Helping students gain confidence, develop industry skills and build successful careers is one of the most rewarding parts of my job.

What are the skills, values or advice you’re passionate about sharing?

Say yes to opportunities (even if you’re not sure if they’re suited to you), be reliable and focus on building relationships. Your reputation is one of the most valuable things you’ll develop throughout your career. I think as teachers we have a responsibility to not only develop students for the workplace, but to develop students for the real world.

Why does giving back matter so much to you?

Giving back matters to me because sport has given me so many opportunities throughout my life. All my experiences have helped shape the person I am today. If I can help a student gain confidence, develop their skills or take the next step in their career, then I’m passing on the same support that others once gave me.